Mr. Carl Goyette reports

GURU ORGANIC ENERGY BRINGS A TROPICAL ESCAPE WITH ISLAND BREEZE PUNCH

Guru Organic Energy Corp. last week unveiled Island Breeze Punch -- a refreshing tropical twist on its flavour-forward punch lineup that keeps the summer vibe alive well into fall. Rolling out just in time for the back-to-school season, Island Breeze will be available across Quebec at major retailers, as well as on-line at the company's website and on the Canadian and American Amazon websites.

Packed with tropical flavour, natural caffeine and powerful plant-based ingredients, Island Breeze is designed to keep the summer feeling alive while powering focus for what comes next.

"The last bit of summer is a bittersweet moment for many, where summer freedom starts to give way to structure," said Shingly Lee, vice-president of marketing at Guru. "Island Breeze bridges that transition with a taste that feels like a vacation in a can, and good energy you can count on."

Island Breeze delivers a refreshing tropical escape with every sip, featuring:

• Natural energy that lasts: 140 milligrams of organic green tea caffeine plus L-theanine for feel-good focus without the crash;
• No artificial sweeteners: zero sucralose; zero aspartame;
• Brewed in Canada with organic ingredients.

To support the launch, Guru is activating a vibrant, flavour-led campaign across out-of-home, social media, influencers and ambassadors, campus activations, and community sampling.

About Guru Products

Guru energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About Guru Organic Energy Corp.

Guru Organic Energy is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through the company's website and Amazon. Guru has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers good energy that never comes at the expense of their health. The company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States.

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