Mr. Carl Goyette reports

GURU ORGANIC ENERGY ACHIEVES RECORD MONTH ON AMAZON DRIVEN BY JULY PRIME DAY

July, 2025, has become the strongest month ever for Guru Organic Energy Corp.'s Amazon sales in both Canada and the United States, driven by a record-breaking Prime Day event.

Guru entered Prime Day with strong momentum, resulting in record-breaking performance during this tentpole event. The company achieved strong sales growth during the four-day Prime Day event, up 40 per cent in Canada and 96 per cent in the United States versus 2024. Performance exceeded last year's results on the traditional two Prime Days, while the additional two "bonus" days drove sales at two to five times the company's normal daily run rate in both markets.

These results drove a new monthly record on Amazon, with U.S. sales surpassing a major milestone for the first time.

Carl Goyette, president and chief executive officer of Guru, commented: "Guru's success during Amazon's July Prime Day reflects the strength of our brand among health-conscious consumers in Canada and the U.S. Beyond the impressive sales growth, we are especially encouraged by the record number of total customers and the significant increase in new-to-brand buyers. Just as importantly, our repeat purchase rates remain well above industry norms, showing that once consumers discover Guru, they keep coming back. This validates our strategy of leveraging high-traffic events to accelerate awareness and drive long-term growth."

In the U.S. category overall, competitive dynamics continue to shift, with smaller brands outperforming some incumbents. Guru remains focused on capturing market share in the growing clean and organic energy drink segment.

About Guru products

Guru energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About Guru Organic Energy Corp.

Guru Organic Energy is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through the Guru Energy website and Amazon. Guru has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers Good Energy that never comes at the expense of their health. The company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States.

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