An anonymous director reports

FIRE & FLOWER TO ANNOUNCE 2022 FISCAL YEAR AND FOURTH QUARTER FINANCIAL RESULTS

Fire & Flower Holdings Corp. will release its financial and operational results for the 48-week fiscal year and nine-week fourth quarter ended Dec. 31, 2022, before financial markets open on March 28, 2023.

Fire & Flower's fiscal year and fourth quarter financial and operational results will be available on SEDAR and on the company's website.

Following the release of the results, Fire & Flower will host a conference call with Stephane Trudel, chief executive officer, John Chou, chief financial officer, and Chris Bolivar, executive vice-president, commercial and growth, at 8 a.m. ET on March 28, 2023. The conference call will discuss Fire & Flower's 2022 fiscal year and fourth quarter financial and operational results.

Dial-in information

Canada and United States dial-in number (toll-free): 1-833-470-1428

International: 1-404-975-4839

Access code: 644072

Replay information (available until April 18, 2023)

Canada and United States (toll-free): 1-866-813-9403

International: 1-929-458-6194

Replay access code: 163848

Upon completion of the live conference call, a replay of the conference call will be accessible on Fire & Flower's website.

About Fire & Flower Holdings Corp.

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The company leverages its wholly owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The company's leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower is a multibanner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz, and Firebird Delivery brands. Fire & Flower Holdings owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Yukon.

We seek Safe Harbor.