11:48:44 EDT Sat 30 Sep 2023
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or Name

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Element Nutritional Sciences Inc
Symbol ELMT
Shares Issued 95,784,996
Close 2022-09-19 C$ 0.235
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Element Nutritional to sell Rejuvenate in 594 Shoppers

2022-09-20 07:21 ET - News Release

Mr. Stuart Lowther reports


Element Nutritional Sciences Inc. has received purchase orders from Shoppers Drug Mart Inc. to distribute the company's flagship Rejuvenate muscle activator stick packs across 594 Shoppers locations across Canada, representing a 147-per-cent increase in the number of Shoppers stores at which Rejuvenate is available. Shoppers will be taking delivery of both raspberry and citrus flavours of Rejuvenate muscle activator, and doubling the SKU count available in stores. The company expects that Rejuvenate muscle activator will be shipped by the end of September, 2022.

Rejuvenate muscle activator stick packs employ the company's patented amino acid formulation which is proven to increase muscle protein synthesis to 57 per cent (1), an estimated rate of protein synthesis 150 per cent higher than an average whey-based protein powder (2). Shoppers is the first Canadian retailer to distribute Rejuvenate muscle activator.

Shoppers is an independent operating division of Loblaw Companies Ltd. Loblaw Companies is Canada's largest retailer, providing Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and associate-owned locations, Loblaw earned over $53-billion in revenue in 2021 (3).

Stuart Lowther, chief executive officer of Element, commented: "Element's Rejuvenate muscle activator, containing our proprietary patented amino acid formulation, has proven efficacy and functional attributes strongly positioning it to gain significant market share across large consumer markets. We are pleased to partner with one of the most recognized and trusted names in Canadian retailing to bring this innovative product to more consumers that are seeking to improve their muscle health."

(1) David D. Church, Arny A. Ferrando and Robert R. Wolfe. Department of Geriatrics, Donald W. Reynolds Institute on Aging, Centre for Translational Research in Aging & Longevity, University of Arkansas for Medical Sciences, Little Rock, Ark., United States.

(2) D. Paddon-Jones, M. Sheffield-Moore, C.S. Katsanos, X.J. Zhang, R.R. Wolfe. Exp Gerontol2006; 41:215-219.

(3) Financial reporting -- Loblaw.

About Element Nutritional Sciences Inc.

Element is an innovative and research-driven Canadian nutraceutical company specializing in the development of patented and science-based products for the global consumer packaged goods market, with a portfolio focused specifically on men and women over the age of 40. Element's lead product, Rejuvenate, is a proprietary formulation that is clinically proven to assist in the rebuilding, restoration and rejuvenation of natural loss of muscle mass due to aging or other medical conditions. Element also offers Jaktrx, an elite brand of performance supplements. Element was founded in 2015 and is located in Burlington, Ont.

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