Mr. Jim Wagner reports

EAST SIDE GAMES GROUP LAUNCHES CHEECH & CHONG'S KUSH KINGDOM, A NEW MATCH-3 MOBILE GAME!

East Side Games Group Inc. has launched Cheech & Chong's Kush Kingdom, its latest mobile game featuring the iconic comedic duo. This game marks East Side's second collaboration with Cheech and Chong, following the success of their first game, Cheech and Chong Bud Farm, an idle game with over three million installs and an iOS store rating of 4.8/5 stars in the United States. Combining the duo's signature humour with compelling puzzle gameplay, the game offers fans a hilarious and engaging experience. Building on the success of Bud Farm Munchie Match, Cheech & Chong's Kush Kingdom continues the company's expansion within the GameKit framework, showcasing record-breaking retention rates within East Side Games Group's history.

Starting May 7, 2024, Cheech & Chong's Kush Kingdom' will be available for download globally on both the App Store and Google Play Store.

Key features:

• Boogie down with fun Match-3 gameplay puzzles featuring Cheech and Chong;
• Experience thousands of out of sight levels;
• Build and decorate the far out city together with Cheech and Chong;
• Unlock new business areas such as the groovy Dispensoria, modelled after Cheech and Chong's real-world dispensaries;
• Unlock and activate radical Cheech- and Chong-inspired boosters.

The Cheech & Chong's Kush Kingdom mobile game represents the latest addition to Cheech and Chong's expanding lineup of products. In the past year alone, the Cheech and Chong brand has unveiled several new dispensaries, consumer goods and hemp THC (tetrahydrocannabinol) beverages, setting the stage for an exciting road map filled with new launches throughout 2024.

"With Cheech & Chong's Kush Kingdom, we're not just launching a game -- it's a gateway for all to immerse themselves in the Cheech and Chong universe. We invite everyone to step into a world where they can connect, laugh and experience everything Cheech and Chong stand for, both digitally and in real life," said Jace Bueno, chief operating officer of Cheech and Chong's Global Holding Company.

"We continue to expand our GameKit framework, and we couldn't be more excited to implement the iconic Cheech and Chong brand with Cheech & Chong's Kush Kingdom. This collaboration underscores our commitment to delivering unique experiences that resonate with passionate audiences," said Jim Wagner, chief product officer at East Side Games Group.

"I grew up watching Cheech and Chong's films," said Dave Walls, chief executive officer of Funkitron. "I couldn't be more excited to now offer a match-3 game featuring these iconic characters. The team put a lot of love and care into creating this game, ensuring that it captures the essence of Cheech and Chong's humour and charm. It's a fantastic blend of nostalgia and modern gameplay, and I believe fans will thoroughly enjoy the experience."

About East Side Games Group Inc.

East Side Games Group is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Its studio group's entrepreneurial culture is anchored in creativity, execution and growth through licensing of its proprietary GameKit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed intellectual property mobile games that include: The Office: Somehow We Manage, Star Trek: Lower Decks -- The Badgey Directive, Doctor Who: Lost in Time, RuPaul's Drag Race Superstar and Trailer Park Boys: Grea$y Money.

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