Mr. Mike Gorenstein reports

CRONOS GROUP LAUNCHES PREMIUM LORD JONES BRAND IN ISRAEL, ADVANCING BORDERLESS PRODUCT STRATEGY

Cronos Group Inc. has launched its Lord Jones premium cannabis brand in Israel. The introduction marks a significant milestone in Cronos's borderless product strategy, expanding the company's globally recognized brand portfolio into one of the most advanced and discerning medical cannabis markets in the world.

The first phase of the launch brings five premium indoor-grown flower strains to Israeli patients. Lord Jones, established in North America for its refined brand identity and elevated craftsmanship, enters the Israeli medical market with a focus on meeting the needs of medical patients. The brand's expansion into Israel underscores Cronos's commitment to thoughtful international growth driven by disciplined execution and differentiated brand experiences.

"Israel has always represented a key market in our borderless product strategy," said Mike Gorenstein, chairman, president and chief executive officer of Cronos. "By introducing Lord Jones to Israeli patients, we are applying our global brand expertise to meet local demand while preserving the craftsmanship, quality standards and premium identity, which have come to define Lord Jones. This launch reflects our disciplined approach to international expansion and reinforces our commitment to building globally relevant cannabis brands anchored in quality and innovation."

Lord Jones cannabis flower is produced through a meticulous approach that begins with carefully selected genetics and continues through small-batch indoor cultivation. Following harvest, the Lord Jones cannabis products undergo a cold-cure process designed to preserve terpene richness, aroma, trichome density and overall flower structure. Each batch is hand-trimmed, produced in limited quantities and tested extensively to meet rigorous standards. To maintain freshness and protect terpene profiles over time, the finished product is hand packaged in glass jars, which helps shield the flower from light exposure and preserve its quality.

"The launch of the Lord Jones brand in Israel marks an important milestone for us, bringing a premium standard to the Israeli medical market, which is grounded in expertise and intention," said Adam Wagner, general manager of Cronos Israel. "Every stage of our work is guided by rigorous oversight and meticulous processes from genetics and cultivation through meticulous processing and hand packaging. This end-to-end approach gives patients and pharmacists confidence in the standards behind the brand, delivering a premium defined by transparency and an unwavering commitment to quality."

In addition to the core flower offering, Cronos plans to expand the Lord Jones brand in Israel with future special edition and limited-run products. Lord Jones products are now available in pharmacies across Israel.

About Cronos Group Inc.

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos's diverse international brand portfolio includes Spinach, Peace Naturals and Lord Jones.

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