Mr. Jason Erkes reports
CRESCO LABS EXPANDS BRANDED EDIBLES PORTFOLIO WITH LAUNCH OF WONDER WELLNESS GUMMIES
Cresco Labs Inc. has launched Wonder Wellness gummies and they are available in Illinois. The new low-dose edibles are enhanced with botanicals to complement the overall cannabis experience, and their simple packaging communicates desired effects so wellness-minded-category newcomers can consume with confidence to add cannabis as a part of their daily lifestyles.
"We're focused on growing our share through an innovation strategy that capitalizes on both market dynamics and edibles portfolio white space," said Greg Butler, chief commercial officer at Cresco Labs. "Effect-forward, five-milligram gummies represent one of the largest market segments, and Wonder Wellness offerings address some of the most desirable consumer needs of relaxing, getting better sleep and being happy. Wonder Wellness is built for the exact occasions when wellness-minded consumers are looking for products to enhance or improve their everyday experiences."
Each of the three Wonder Gummies has a distinct blend of naturally occurring terpene formulas containing a total of five milligrams of tetrahydrocannabinol per gummy. Relax, featuring a blueberry flavour enhanced with lemon balm botanicals, is indica dominant with 10 milligrams cannabidiol and five milligrams THC. Focus, with a prickly pear flavour enhanced with ginger botanicals, is a hybrid offering with five milligrams cannabigerol and five milligrams of THC. Laugh, offering a tangerine flavour enhanced with turmeric botanicals, is sativa dominant with five milligrams of THC. Each Wonder gummy is vegan-friendly and made with no artificial flavurs or colors. Wonder Gummies come with 20 gummies per pack.
In addition to Gummies, Wonder offers three-milligram mints. Wonder products are available in Illinois and will expand to Cresco's other operational states soon.
About Cresco Labs Inc.
Cresco Labs is one of the largest vertically integrated multistate cannabis operators in the United States, with a mission to normalize and professionalize the cannabis industry. Employing a consumer packaged goods approach, Cresco Labs is the largest wholesaler of branded cannabis products in the U.S. Its brands are designed to meet the needs of all consumer segments and comprise some of the most recognized and trusted national brands including Cresco, High Supply, Mindy's Edibles, Good News, Remedi, Wonder Wellness Co. and FloraCal Farms. Sunnyside, Cresco Labs' national dispensary brand, is a wellness-focused retailer created to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco Labs operates the industry's largest social equity and educational development initiative, SEED, which was established to ensure that all members of society have the skills, knowledge and opportunity to work and own businesses in the cannabis industry.
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