Mr. Michel Pepin reports

CISCOM APPOINTS BLAIR SEVERN TO ITS BOARD OF DIRECTORS

Ciscom Corp. has appointed Blair Severn to its board of directors.

Mr. Severn is a widely experienced director, business and governance executive with a particular depth in retail marketing strategy, alongside broader expertise in finance and governance. He has served boards from every vantage point -- as board chairman, vice-chairman, and chair of numerous committees spanning strategy, finance, public affairs and marketing, including as chairman of the board of RAC Canada (Retail Advertising and Marketing Canada), and chairman of its strategy, marketing and events committees through its merger with the Retail Council of Canada. He is the co-founder and managing partner of enabling ideas, an international professional services consultancy, where he has been retained by C-suite executives across retail, financial services, energy, software and consumer products in fractional executive roles including chief marketing, strategy, operating and financial officer.

Earlier in his career, Mr. Severn built a record of retail marketing transformation and revenue growth in senior operating roles. As national marketing manager for Sony of Canada, he designed the marketing strategy and national rollout of a new retail concept, growing revenue from $100-million to $165-million and turning a $10-million loss into $10-million in net profit. At consumers gas, as head of consumer retail operations, he led the retail transformation and national rollout of a new retail concept, growing revenue from $18-million to $40-million and moving the P&L (profit and loss) from a $2-million loss to $3-million in net profit. He also held senior strategy roles with BMO Financial Group's Office of Strategic Management. Mr. Severn currently serves as trustee and chairman of the finance committee at D'Youville University, and has previously chaired the strategy and public affairs committees of the Council of the Great Lakes Region, served as vice-chair of the CanAm Council for the Buffalo Niagara Partnership, and was the inaugural chairman of the board of the Canadian Gas Fireplace Association.

Mr. Severn holds an MBA in corporate finance and investment banking from the University of Toronto's Rotman School of Management, an honours bachelor of administrative studies in marketing from York University, and a bachelor of arts in business and sociology from Brock University.

"Blair brings a rare combination of retail marketing expertise, financial rigour and governance discipline to our board," said Michel Pepin, president and chief executive officer of Ciscom. "His hands-on track record growing retail businesses and leading marketing and strategy committees speaks directly to where Ciscom and Prospect Media are headed, and will be a significant asset to the company and our shareholders as we scale our retail intelligence platform."

"I am excited to join the Ciscom board at such a pivotal point in the company's evolution," said Mr. Severn. "Ciscom and Prospect Media have built a differentiated set of retail analytics tools, and I look forward to supporting the board and management team as they scale the business and create long-term shareholder value."

About Ciscom Corp.

Ciscom actively invests in, acquires, and manages market-leading companies within the information and communication technology (ICT) sector, with a specialty in AdTech and MarTech, targeting SMEs (small and medium-sized enterprises) with proven profitability. This approach allows entrepreneurs to monetize their equity and continue contributing, enhancing shareholder value through acquisitions. As a leader in omnimedia, particularly in data-driven marketing, Ciscom, through its subsidiaries, optimizes advertising spend across platforms, ensuring high ROI (return on investment) and customer engagement. Strategic ICT acquisitions bolster service offerings and shareholder value, marking Ciscom as an emergent force in the data driven and technology market. Ciscom became an issuer in June, 2023, on the Canadian Securities Exchange and October, 2023, on the OTCQB. Ciscom has two subsidiaries, namely Market Focus Direct and Prospect Media Group.

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