Mr. Brandon Mina reports

BRANDPILOT AI ENTERS $500+ BN PROGRAMMATIC ADVERTISING MARKET THROUGH PARTNERSHIP WITH REVVIM

Brandpilot AI Inc. has formed a strategic partnership with Revvim, a cutting-edge ad-spend optimization platform. The objective is to tackle the fraud, waste and abuse (FW&A) problem within the programmatic advertising industry, which is estimated to cost the industry over $120-billion dollars yearly. The agreement allows Brandpilot to promote, sell, deploy and support ASdAi, ReAct and FraudAI globally, effective Oct. 7, 2024. The company has begun sales to its existing client base and the agreement has a duration of 12 months and renews automatically.

"This partnership marks an important first step forward in our mission to provide comprehensive, powerful, and cost-efficient AI [artificial intelligence] solutions for the programmatic advertising industry," said Brandon Mina, chief executive officer of Brandpilot AI. "By combining our expertise in developing AI-driven marketing campaigns with Revvim's advanced ad spend optimization capabilities, we aim to enable marketers the world over to recover wasted ad spend and realize dramatic improvements in ROI [return on investment]."

Search engine marketing (SEM) has experienced robust growth in recent years. The SEM market was valued at $185.39-billion (U.S.) in 2022 and is expected to grow to $368.93-billion (U.S.) by 2031. Marketers, on average, see a return of 68 per cent for non-branded ad spend and 1,299 per cent for branded ad spend. Of this spend, the typical average ad budget for search engines is split 18 per cent for branded keywords and 82 per cent for non-branded keywords.

The first Revvim product to be launched by Brandpilot AI is AdAi, which is designed to help clients optimize their ad spend by tackling branded and non-branded search word cannibalization. In the case of branded keywords, this type of waste occurs when a sponsored ad pushes down a company's organic No. 1 ranked search results -- and by proxy their impressions and click-throughs -- without a competing ad being present. AdAi is designed to help clients identify these cannibalistic ads and prevent them from appearing, allowing the No. 1 organic listings to take the click without needlessly consuming ad budget.

In the case of non-branded keywords, similar waste occurs when brands pay a higher price for sponsored search engine ads in the absence of competitive bids. In this case, AdAi can help clients recover wasted ad spend by identifying competitor bids and leveraging lower cost ads when search competition is absent.

"The beauty of AdAi is that the cost is entirely performance based as we only charge a percentage of what budget was recovered," said John Beresford, chief revenue officer of Brandpilot AI. "This positions Brandpilot AI's other solutions for even more growth as recovered funds from optimized spend can range from 10 per cent to 25 per cent on budgets that can run in the tens of millions of dollars per month. This is the type of win-win value proposition that we believe will see us accelerate growth significantly while providing clients with greatly enhanced returns on their marketing budget."

"We are equally excited to partner with Brandpilot AI," stated Matthew LeBaron, chief executive officer of Revvim. "Their platform is a game changer for businesses seeking to automate and optimize their influencer marketing campaigns. By integrating our solutions and leveraging Brandpilot AI's unparallelled market reach, we can help businesses unlock the full potential of their ad budgets."

About Brandpilot AI Inc.

Brandpilot AI is a leading provider of AI-powered influencer marketing solutions. The company's flagship product, Spectrum IQ, is a powerful influencer search and campaign management tool that helps brands find the right influencers for their campaigns and track their results. Brandpilot AI is headquartered in Toronto, Ont.

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