01:15:10 EDT Tue 21 Mar 2023
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Globalblock Digital Asset Trading Ltd
Symbol BLOK
Shares Issued 104,948,741
Close 2021-10-26 C$ 1.05
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Globalblock boasts about 2021 client trading activity

2021-10-26 13:45 ET - News Release

Mr. Rufus Round reports


Globalblock Digital Asset Trading Ltd.'s wholly owned operating subsidiary, GlobalBlock Ltd. (GlobalBlock U.K.), has seen the amount of clients making their first trades rise by 146 per cent in the first three quarters of 2021 compared with the whole of 2020. Clients fall into both the business-to-consumer and business-to-business categories, made up of individual retail customers and corporate or institutional clients.

The increase in client activity has been completely organic, driven by word of mouth. In order to accelerate this momentum, a marketing campaign is scheduled to soft launch this week, where GlobalBlock U.K. will target investors currently trading both digital assets and other asset classes. This campaign is being spearheaded by Jayne Cripps, GlobalBlock U.K.'s head of marketing, who has previously led successful campaigns at both CMC Markets and Interactive Investor. The campaign's initial focus is on the company's unique multichannel offering, which specializes in the provision of high-quality customer service across its telephone broking, instant messaging, mobile app and on-line trading platform.

GlobalBlock U.K. has also implemented the sophisticated customer relationship management (CRM) software Salesforce, which will help meet demand from the business's growing client base and support business intelligence and reporting.

Rufus Round, chief executive officer at the company, said: "It is exciting to see the business grow organically with the increasing adoption of digital assets and uniquely by word of mouth. As we scale up further, we expect this to continue with the start of our marketing campaign and make future enhancements to GlobalBlock U.K.'s service offering. The implementation of CRM tools, such as Salesforce, is another step up for the business and its maturation."

Since becoming part of a public company earlier in 2021, GlobalBlock U.K. has not only experienced an uplift in client activity, but greater brand exposure via increased media coverage, with members of the London-based team regularly featured in major publications.

About Globalblock Digital Asset Trading Ltd.

Globalblock Digital Asset Trading is a publicly traded holding company. Its wholly owned subsidiary, GlobalBlock U.K., is a United Kingdom-based digital asset broker that provides a personalized telephone brokerage service, trading platform and mobile app. Established in 2018 by an experienced team of financial service professionals, GlobalBlock U.K. acts as a trusted agent serving the digital asset needs of individuals, corporations, institutional financial firms and intermediaries, providing best execution trading and safe custody of digital assets.

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