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BBTV Holdings Inc
Symbol BBTV
Shares Issued 14,135,200
Close 2021-06-17 C$ 7.94
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BBTV Holdings signs contracts with creators

2021-06-17 11:11 ET - News Release

Ms. Shahrzad Rafati reports


BBTV Holdings Inc. has completed numerous major creator signings, expanding BBTV's abundant library of content and further amplifying the company's viewership and monetization.

New signings include Willam Belli, Magnus the Therapy Dog, Woodka, Lucky Maker and Tsuriki Show.

With these new signings, BBTV adds an additional 1.7 billion monthly views to its content library.

"BBTV continues to expand its partner base, viewership and associated revenues through delivering leading solutions and value to creators around the globe in the most popular content verticals," commented Shahrzad Rafati, chair and chief executive officer of BBTV. "Creators continue to benefit from BBTV's Base and Plus solutions to take the value of their IP [intellectual property] to the next level."

Willam Belli (1.3 million YouTube monthly views, 936,000 YouTube subscribers, 552,000 Facebook followers, one million Instagram followers and 406.800 Twitter followers), best known as Willam, joins BBTV. A popular American drag queen, recording artist with a No. 1 Billboard album and an Emmy Awards nominee, Mr. Belli came to prominence on the fourth season of RuPaul's Drag Race in 2012. Mr. Belli then took that rise to stardom over to social media and YouTube and all while continuing his acting career in numerous projects, including the 2019 Oscar-nominated feature film, A Star Is Born.

BBTV signed Magnus the Therapy Dog (144.4 million monthly views, 360,000 YouTube subscribers, 9,000 Facebook followers, 258,000 Instagram followers and 1.4 million TikTok followers). This canine is not only a certified therapy dog, but it is also certified adorable. Magnus is a five-year-old Labrador retriever that originally worked as a service dog for the blind but, like many, had a career change when his handler, Brian Benson, adopted him as part of his family.

Other notable signings include Woodka (6.1 million YouTube monthly views and 1.2 million YouTube subscribers), a Russian Minecraft creator who has found popularity through highly visual and colourful YouTube Shorts combining old-school Minecraft trends like Noob versus Pro and Pick The Right One with the new short-form approach; Kazakhstan's Lucky Maker (352,000 YouTube monthly views, 1.6 million YouTube subscribers and 4.4 million TikTok followers), a gaming creator who focuses on Minecraft YouTube Shorts that feature smooth transitions and cohesive storytelling, leaving viewers asking for more; and Russia's Tsuriki Show (1.5 billion YouTube monthly views, 1.5 million YouTube subscribers, 149,000 Instagram followers and 11.3 million TikTok followers), a family-friendly TikTok and YouTube sensation who successfully combine family-friendly pranks and challenges with the recent entertainment trends.

About BBTV Holdings Inc.

BBTV is a global media and technology company headquartered in Vancouver, Canada. The company's mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end solutions to increase viewership and drive revenue powered by its innovative technology while allowing creators to focus on their core competency -- content creation. In January, 2021, BBTV had the second-most unique monthly viewers among digital platforms, with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies.

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