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Body and Mind Inc
Symbol BAMM
Shares Issued 101,698,593
Close 2020-06-18 C$ 0.405
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Body and Mind finalizes Her Highness licensing deal

2020-06-18 08:40 ET - News Release

Mr. Michael Mills reports

BODY AND MIND COLLABORATES TO BRING HER HIGHNESS BRAND TO NEVADA

Body and Mind Inc. has finalized a production licensing agreement with Her Highness, a growing cannabis brand aimed to introduce and educate women, both the curious and experienced consumers, on the benefits of incorporating cannabis into their lifestyle with a dynamic suite of premium products.

"Advancing this opportunity with Her Highness continues our strategy of working with innovative brands which complement the premium Body and Mind offerings," stated Michael Mills, chief executive officer of Body and Mind. "The enthusiasm of the Las Vegas reopening has been positive and when combined with new efficiencies expected at the new Nevada production facility alongside our strong distribution platform, we offer a turnkey opportunity for Her Highness."

Already retailing throughout California, Her Highness is a cannabis lifestyle brand built by women for women with a goal to capture the female cannabis market. Its curated collection of cannabis essentials include low-dose fat-free mints, chic gold electroplated vape pens, proprietary slim, elongated prerolls housed in a gold cigarette box with the brand's signature gold lighter, and a coveted THC (tetrahydrocannabinol) pleasure oil for enhanced pleasure. With an elevated range of thoughtfully reimagined cannabis products for enjoyment and self-care, Her Highness satisfies every woman's cannabis curiosity and craving in a way that is true to her lifestyle and in sync with the way women live and play.

"We have seen strong growth of the Her Highness brand in California and feel our offerings will be equally popular with women in the Nevada market," stated Allison Krongard, co-founder of Her Highness. "Throughout California, we've established Her Highness as a reliable brand that female consumers can trust. Body and Mind's long history of premium quality products and strong distribution in Nevada present a fantastic opportunity to extend the success of our brand into the Las Vegas and Nevada market."

Her Highness co-founders, Laura Eisman and Allison Krongard, noticed a gap in the market and craved a premium cannabis experience that was infused with a sense of play and delivered with style. The duo brought to the table their experience and successes with launching female-minded companies and set out to reverse the stigma and create a full-scope lifestyle brand for the canna-curious, experienced users and CBD (cannabidiol) advocates.

"Our mission is for Her Highness to be a household name for women and cannabis. We're thrilled to have BaM as a licensing partner as we look to expand into additional legal markets throughout the U.S. and internationally," commented Ms. Eisman. "Our current CBD line has already put a stake in the ground in establishing us as a nationally recognized brand."

Through the partnership with BaM, Her Highness's line of cannabis products will soon be available in dispensaries throughout Nevada.

About Body and Mind Inc.

Body and Mind is a publicly traded company investing in high-quality medical and recreational cannabis cultivation, production and retail. Its wholly owned Nevada subsidiary was awarded one of the first medical marijuana cultivation licences and holds cultivation and production licences. Its products include dried flower, edibles, oils and extracts as well as GPEN Gio cartridges.

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