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Avicanna Inc
Symbol AVCN
Shares Issued 45,858,596
Close 2021-12-21 C$ 0.80
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Avicanna, Red White & Bloom roll out Pura H&W

2021-12-22 09:36 ET - News Release

Also News Release (C-RWB) Red White & Bloom Brands Inc

Mr. Aras Azadian reports

AVICANNA LAUNCHES ITS CLINICALLY BACKED CBD DERMA-COSMETICS BRAND, PURA H&W, IN THE UNITED STATES IN PARTNERSHIP WITH RED WHITE AND BLOOM

Avicanna Inc. has launched and commercialized its proprietary and clinically backed derma-cosmetic brand, Pura H&W, through its exclusive partnership with Red White and Bloom.

This marks the fourth country in which Avicanna's derma-cosmetic products, branded as Pura H&W or Pura Earth, have commercialized, including Colombia and Ecuador as well as Canada, where the products are available through medical and adult-use channels.

"This marks the first major market for the brand where the products will be accessible to consumers over the counter and nationwide. We are optimistic about the launch of Pura in the United States, where we believe the clinically backed and functional products will be highly differentiated and well supported by our strategic partners Red White & Bloom and their U.S. commercial infrastructure," commented Aras Azadian, chief executive officer of Avicanna.

The U.S. beauty industry continues to grow rapidly; and innovative trends, such as the introduction of cannabinoid-based cosmetics, are expected to provide a strong market opportunity. The launch of the proprietary and clinically backed cannabidiol (CBD) product line will leverage the growing use of on-line platforms for shopping, including Pura H&W's own e-commerce platform, in addition to third party e-commerce channels, big-box retailers, and Red White & Bloom's existing cannabis retail infrastructure across the United States.

"We are excited to launch the Pura brand in the U.S. As the first clinically tested line in CBD cosmetics, the reaction from our stores and retail partners has been exciting, and this is strategically aligned with our goal to be the most recognized and responsible multistate operator (MSO) in the market. We look forward to scaling the launch quickly in both our physical and digital channels," said Brad Rogers, chief executive officer of Red White & Bloom.

Pura H&W U.S. portfolio

The skincare line includes seven topical SKUs (stock-keeping units), three of which are available for purchase on-line now and four more that are expected to be available imminently.

Anti-aging serum: This emulsion gel combines CBD with stem cells from a rare variety of Swiss apple to deliver powerful ingredients to the skin. This refreshing and fast-absorbing formula maximizes results for bouncy, glowing skin.

Cooling body gel: This go-to essential combines CBD and cannabigerol (CBG) with menthol, clove oil, and other unique ingredients and natural polyphenols in an advanced emulsion formulation. This non-greasy formula is ideal for those moments when you need to cool and calm areas after physical activity.

Brightening facial oil: Made with a blend of natural oils including CBD, marula, squalene, pomegranate and rosehip, this silky-smooth formula leaves skin looking dewy and revitalized. Light notes of vanilla and limonene refresh the senses.

Anti-aging cream: Keeping the skin moisturized and locking in hydration, this cream helps against environmental and natural stressors and visibly enhances texture. This luxurious combination of CBD and Japanese cedar bud extract floods the skin with moisture to visibly improve natural lifting, toning and smoothing effects.

Intensive moisturizing cream: With the hustle and bustle of everyday life, the skin is constantly under assault by stress, pollution and the environment. These factors can trigger extreme effects, which may include the appearance of redness and flaking. This rich combination of CBD and colloidal oatmeal helps soothe extremely dry skin.

Clear skin gel: Skin problems due to routine breakouts affect almost all age groups and can occur when hair follicles become blocked by excess oil or dead skin cells. This formulation combining CBD with rosemary extract, tea tree oil and other key ingredients helps to remove oil and provide fresher-looking skin.

Skin-protecting face lotion (night): The company's overnight cream combines CBD, pro-retinol and vitamin E, which work together to hydrate the skin while you rest. This smooth formulation helps to boost your skin's radiance and reduces visible signs of aging.

Clinical studies

Three cosmetic clinical studies were completed on Avicanna's formulations targeting cosmetic factors associated with aging, acne-prone skin and eczema-prone skin. The successfully completed studies involved 156 patients who were tested for safety and specific derma-cosmetic end points, including hydration and excess oil production. All three studies achieved positive results in the end points with no adverse effects, making Pura H&W one of the only cannabinoid consumer lines with human safety and efficacy data.

About Pura H&W

Pura Health & Wellness (Pura H&W) is Avicanna's derma-cosmetic line that utilizes a combination of purified CBD and other synergistic botanical ingredients designed to naturally regulate and nourish the skin. The Pura H&W product line was developed by Avicanna and specific products have undergone clinical trials. The products are now commercial under Pura H&W or Pura Earth in Canada, Colombia, Ecuador and the United States.

The Pura H&W formulations have been developed and optimized to deliver purified, THC-free CBD in synergistic combinations with other natural ingredients known to provide specific functional benefits in skin care. CBD has been shown to promote skin health by inducing anti-oxidant, anti-inflammatory and anti-apoptotic responses that could be beneficial for a variety of dermatological conditions such as eczema or atopic dermatitis. In addition, CBD can downregulate the activity of cells that are critical in the production of skin oils and therefore may dampen the production in acne-prone skin.

About Red White & Bloom Brands Inc.

Red White & Bloom is positioning itself to be one of the top three multistate cannabis operators active in the U.S. legal cannabis and hemp sector. Red White & Bloom is predominately focusing its investments on the major U.S. markets, including Michigan, Illinois, California and Florida, with respect to cannabis and the United States and internationally for hemp-based CBD products.

About Avicanna Inc.

Avicanna is a Canadian commercial-stage biopharmaceutical company established in cannabinoid research, development and evidence-based products for the global consumer as well as the medical and pharmaceutical market segments. In leading global cannabinoid advancements, Avicanna conducts most of its research in Canada at its R&D (research and development) headquarters in the Johnson & Johnson innovation centre, JLABS @ Toronto, located in the MaRS Discovery District. The company actively collaborates with leading Canadian academic and medical institutions. Avicanna has established an industry-leading scientific platform (including advanced R&D and clinical development), which has led to the commercialization of over 20 products across four main market segments:

  • Medical cannabis and wellness products: Marketed under the Rho Phyto brand, or Magisterial Preparations, these medical and wellness products are an advanced line of pharmaceutical-grade cannabis products containing varying ratios of CBD and tetrahydrocannabinol (THC). The product portfolio contains a full formulary of products, including oral, sublingual, topical and transdermal deliveries that have controlled dosing, enhanced absorption and stability studies supported by preclinical data. The advanced formulary is marketed with consumer, patient and medical community education and training. Avicanna's medical and wellness product portfolio also forms the foundation of the company's pharmaceutical pipeline with the contribution of the formulations that form the basis of the products as well as the data generated from sales and participation of the products in real-world evidence studies.
  • Pharmaceutical pipeline: Leveraging Avicanna's scientific platform, vertical integration and real-world evidence, Avicanna has created a pipeline of patent-pending drug candidates that are indication specific and in various stages of clinical development and commercialization. These cannabinoid-based drug candidates provide solutions for unmet medical needs in the areas of dermatology, chronic pain and various neurological disorders. Avicanna's first pharmaceutical preparation (Trunerox) is in the drug registration stage in South America.
  • Cannabis raw materials, seeds and bulk formulations: Marketed under the Aureus brand, the company's raw material business has successfully completed sales to 11 countries. Aureus offers cannabis dried flower, standardized seeds, full-spectrum extracts, cannabinoid distillates, isolated cannabinoids (CBD, THC, CBG (cannabigerol) and other rare cannabinoids), and bulk formulations derived from hemp and cannabis cultivars through its sustainable, economical and industrial-scale subsidiaries based in Colombia. The majority of the Aureus products are produced at Santa Marta Golden Hemp SAS (SMGH), the company's majority-owned subsidiary, which is also Good Agricultural and Collection Practices (GACP) certified and has U.S. Department of Agriculture (USDA) National Organic Program certification for its hemp cultivar.

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