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Avicanna rolls out re+PLAY CBD brand with Harrington

2021-12-20 09:58 ET - News Release

An anonymous director reports


Avicanna Inc. has launched its re+PLAY sports recovery-based CBD (cannabidiol) brand through partnership with Harrington Wellness, founded by NBA veteran Al Harrington.

re+PLAY is a performance-based CBD wellness brand built with the fundamentals and combined knowledge of scientists, athletes, doctors and certified athletic trainers. Avicanna and Harrington Wellness have worked together rigorously on the research, development and optimization of these CBD-based topicals inspired by the athletic and sports community. These CBD-based topicals utilize Avicanna's proprietary and evidence-based deep tissue technology for cannabinoid delivery and have been curated with the support of Harrington Wellness' deep understanding of the needs of professional athletes.

"We're very excited to work with our partners at Avicanna to bring our powerful line of performance recovery-based topicals to Canada," stated Al Harrington, chief executive officer of Harrington Wellness. The products are now available across adult-use channels in Alberta and expected to launch Q1 2022 in Ontario and other provinces. Additionally, the products will be made available to patients through medical channels in partnership with Medical Cannabis by Shoppers nationwide in early January as well.

"We are thrilled to be expanding our wellness product offerings within the Canadian marketplace and to be introducing the first sports focused THC-free [tetrahydrocannabinol] line of functional products. This line has been curated through this world-class partnership with the Harrington Wellness team and been in development since 2019."

Initial product offerings include:

  • Muscle rub -- a water-based emulsion that combines 500 milligrams (mg) of pure cannabidiol with complementary natural active ingredients, including menthol, camphor and the terpene beta-caryophyllene. The intense formulation offers a warming sensation upon application and is formulated to enhance delivery into deeper layers of skin;
  • Total body cream -- a water-based emulsion that combines 250 mg of pure CBD with complementary natural active ingredients, including menthol, beta-caryophyllene and eucalyptus essential oil, for an immediate cooling sensation with a light scent;
  • Foot plus ankle cream -- a rich cream that combines 500 mg of pure CBD with soothing colloidal oatmeal, as well as anti-microbial tea tree and spearmint essential oils to provide a cool but gentle sensation on feet. This fast-absorbing, lightly scented cream is formulated to enhance delivery into deeper layers of skin.

About Avicanna Inc.

Avicanna is a Canadian commercial-stage biopharmaceutical company established in cannabinoid research, development and evidence-based products for the global consumer, as well as medical and pharmaceutical market segments. In leading global cannabinoid advancements, Avicanna conducts most of its research in Canada at its research and development headquarters in the Johnson & Johnson Innovation Centre, JLABS @ Toronto, located in the MaRS discovery district. The company actively collaborates with leading Canadian academic and medical institutions. Avicanna has established an industry-leading scientific platform, including advanced research and development and clinical development, which has led to the commercialization of over 20 products across four main market segments.

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