Mr. Steven Pelton reports

AEGIS BRANDS' ST. LOUIS BAR & GRILL REOPENS NEWMARKET LOCATION WITH BOLD NEW LOOK AND MENU

Aegis Brands Inc. has reopened its St. Louis Bar & Grill location in Newmarket, Ontario. Located at 17074 Leslie St., the restaurant is the first to unveil the brand's refreshed design following the company's rebrand and launches with its newly revitalized menu. A long-standing fixture in the community, the location reopens under new franchise ownership and represents the next evolution of the St. Louis Bar & Grill experience.

The new menu -- introduced across all locations on April 8, 2025 -- keeps the brand's famous wings at the centre of the plate while expanding its offerings to include elevated comfort fare such as rigatoni primavera, steak frites and chicken lettuce wraps.

"Our goal is to deepen our connection with our loyal guests while also welcoming a new generation of regulars. The refreshed culinary and design direction are aligned with the brand's updated vision: creating a world where everyone is a regular," said Steven Pelton, president and chief executive officer at Aegis Brands. "The Newmarket location showcases our renewed commitment to hospitality and craveable food, in an atmosphere where everyone feels welcome."

In addition to the Newmarket reopening, management is preparing to expand its St. Louis restaurant count further with summer openings in Shediac, N.B., New Minas, N.S., and Oakville, Ont. These forthcoming locations represent a continuation of the brand's momentum and commitment to growth in key markets. "These new restaurants are an important part of our expansion plans," said Mr. Pelton. "We will continue to accelerate new store growth in the back half of this year and plan to continue on this trajectory."

About Aegis Brands Inc.

Aegis Brands owns and operates St. Louis Bar & Grill and holds the master franchise for the Sweet Jesus ice cream brand in Canada. Aegis is committed to growth through strategic partnerships, retail expansion, acquisitions and a focus on operational excellence.