Mr. Omri Brill reports

ADCORE APPOINTED TO LEAD SPORTS DIRECT'S DIGITAL MARKETING EFFORT IN AUSTRALIA AND NEW ZEALAND

Adcore Inc. has been appointed to lead the digital marketing efforts for Australia and New Zealand on behalf of Sports Direct, a major United Kingdom based sportswear retailer and a key member of the Fraser Group.

Adcore will spearhead the digital marketing strategy across multiple on-line channels, including Google, Meta, Microsoft and others, to support Sports Direct's entry into the new markets of Australia and New Zealand. This collaboration aims to establish the brand in the region, targeting sports and lifestyle consumers while enhancing Sports Direct's position as a global market leader.

Omri Brill, chief executive officer and founder of Adcore, commented: "We are thrilled to partner with Sports Direct, a globally recognized leader in sports and lifestyle retail. Their trust in Adcore to lead their digital marketing efforts as they expand into Australia and New Zealand is a testament to their forward-thinking approach and commitment to excellence. Together, we look forward to delivering innovative, data-driven campaigns that will solidify their position as a market leader in this dynamic region." Mr. Brill continued: "With a global presence spanning offices in Israel, United States, Canada, Australia and China, Adcore has established itself as the premier partner for brands seeking to expand into new markets."

Nitin Bajaj, Sports Direct's Australian spokesperson, commented: "Partnering with Adcore marks an exciting chapter for Sports Direct. We look forward to leveraging Adcore's expertise, coupled with their technologies, to strengthen our brand presence and further drive our ambitious growth goals."

About Adcore Inc.

Adcore is a leading AI-powered (artificial intelligence) marketing technology company.

By combining extensive industry knowledge and experience with its proprietary AI-powered technology, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising and monitoring and analyzing the performance of their advertising budget to ensure maximum return on investment. Adcore is a certified Google Premier Partner, Elite Tier Microsoft Partner, Facebook Partner, Verified Amazon Partner and TikTok partner.

Established in 2006, the company employs over 50 people in its headquarters in Tel Aviv, Israel, and satellite offices in Toronto, Canada; Melbourne, Australia; and Hong Kong and Shanghai, China.

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