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Adcore Inc
Symbol ADCO
Shares Issued 61,948,397
Close 2021-07-21 C$ 1.29
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Adcore launches Amphy on-line learning marketplace

2021-07-21 14:44 ET - News Release

Mr. Omri Brill reports

ADCORE LAUNCHES AMPHY, THE LARGEST LIVE LEARNING MARKETPLACE

Adcore Inc. has officially launched Amphy, the world's most-diverse 24/seven live on-line learning marketplace. Adcore is committed to support the expansion of Amphy through capital investment, technical backing and marketing expertise to ensure its successful launch and continuing development. Amphy is poised to capitalize on the rapid rise in on-line learning, particularly live learning, which has seen dramatic acceleration as consumers increasingly sought socially distant educational experiences during the COVID-19 pandemic.

The platform launched its beta only six months ago and has already screened and onboarded greater than 200 teachers. The platform is actively offering 800 classes across 70 categories to thousands of students. Amphy connects local teachers to a global audience that was previously out of reach, while also allowing them full flexibility to set their own pricing and schedules. When they join the virtual Amphy community, teachers gain access to continuing community events, competitions, enrichment workshops and promotional opportunities. The often-chaotic process of collecting payments, scheduling, sending reminders and other administrative elements is automated by Amphy, so teachers can focus on what is important: helping their students learn.

Students on Amphy's platform can finally shift away from the static, non-interactive learning offered by prerecorded classes to actively participate in live classes tailored to their individual needs. The benefits of Amphy's live approach include: a sense of personal connection and belonging with both teachers and peers; accountability that leads to a long-term commitment to lessons; and personalized feedback -- like correcting a foreign-language pronunciation or having the ability to ask a cooking class teacher about an ingredient substitution in real time -- that can only be gained from live interaction.

Amphy features a broad selection of classes on topics ranging from business and language instruction to cooking and fitness, with a particularly strong emphasis on instruction for both kids and young adults, positioning the platform to appeal to a vast addressable market. With Amphy's large portfolio of classes, unique live approach focused on long-term customer engagement and rapidly expanding network of teachers, Adcore expects to rapidly scale and capitalize on the ever-growing shift to on-line learning.

"We've been overwhelmed by the positive feedback and rapid growth the Amphy marketplace has achieved to date through only a soft launch and exceedingly short period of operation," said Adcore's chief executive officer, Omri Brill. "Amphy is the right product, at the right time, done the right way. Adcore's continued backing, both financial and operational, provides Amphy with the ability to become the dominant player in the incredibly promising live on-line learning market and establishes it as a pioneer in both scope and quality. This is just the beginning; we look forward to providing an accessible and enjoyable learning experience to many more students for many years to come."

About Adcore Inc.

Adcore is empowering entrepreneurs, advertisers and the future of e-commerce through its advertising management and automation platform. By combining extensive industry knowledge and experience with its proprietary artificial intelligence engine, Adcore offers a unique digital marketing solution that empowers entrepreneurs and advertisers by managing and automating their e-commerce store advertising, and monitoring and analyzing the performance of their advertising budget to ensure maximum return on investment. In addition to being named numerous times on Deloitte's Fast 50 Technology list, Adcore is a certified Google Premier partner, Microsoft partner, Facebook partner and TikTok partner.

Established in 2006, the company employs greater than 50 people at its headquarters in Tel Aviv, Israel, and satellite offices in: Melbourne, Australia; Toronto, Canada; and Hong Kong and Shanghai, China.

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