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Aurora Cannabis Inc (2)
Symbol ACB
Shares Issued 197,979,742
Close 2021-04-13 C$ 10.24
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FP/wire say Canopy, rivals hear pot users worth chasing

2021-04-13 09:51 ET - In the News

See In the News (C-WEED) Canopy Growth Corp

The Financial Post reports in its Tuesday, April 13, edition that companies across industries are chasing an attractive new demographic. A Bloomberg dispatch to the Post reports that these dream customers are cannabis users. They are so attractive a demographic, in fact, that some consumer-goods and technology companies are actively courting them as customers. That has been the case at Uber Technologies, which hired cannabis advertiser Fyllo late last year in its first attempt to specifically target pot users when advertising its food-delivery service, Uber Eats. Uber global media head Travis Freeman says: "A cannabis consumer is younger than the normal consumer, has more disposable income. They are busier than most, they are working all the time, exercising all the time, going on adventures all the time." The results have been good. Uber has found that cannabis users are more likely to watch and complete video ads than the average consumer. Fyllo says other companies from outside the marijuana industry are also trying to tap into this enticing demographic. Fyllo's Katie Ford says: "Some of the biggest alcohol companies want to target the cannabis consumer. Our platform allows them to do that."

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