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Aurora Cannabis Inc (2)
Symbol ACB
Shares Issued 197,979,742
Close 2021-03-15 C$ 13.90
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FP/wire say Canopy, rivals hear marketers eye pot users

2021-03-15 09:08 ET - In the News

See In the News (C-WEED) Canopy Growth Corp

The Financial Post reports in its Monday, March 15, edition that cannabis use is taking off at the same time that quarantines are reshaping consumer behaviour. A Bloomberg dispatch to the Post reports that it could mean big opportunities for other industries looking to capitalize on pot's growth. It is not just snack-food makers that stand to benefit -- though the munchies have indeed led to higher sales in states where recreational use is legalized. A new study from market research firm Mintel suggests a whole new set of cross-promotional cannabis opportunities is on the horizon for companies not put off by the stigma over a U.S. federally illegal drug. Mintel director Caleb Bryant says, "There's a broader opportunity for media and music companies to connect with consumers and expand past some of the established associations and stereotypes around cannabis." Marijuana users have long been thought of as burnouts listening to the Grateful Dead in their basement. However, that image is growing more outdated as the pandemic lockdowns help broaden weed's audience. In 2020, about one in three adults in states with legal recreational pot had consumed it in the last three months -- up from 28 per cent the prior year.

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