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HOKA ONE ONE ® Launches the Carbon X 2 and Announces Project Carbon X 2: a 100K World Record Attempt in the United States and Japan

2021-01-01 09:00 ET - News Release

The record attempt by several HOKA athletes worldwide will showcase the latest in carbon fiber-plated footwear innovation from the brand

GOLETA, Calif., Jan. 1, 2021 /PRNewswire/ -- HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK) announces the launch of the Carbon X 2, a lightweight and propulsive shoe designed to help all athletes break their own records. To celebrate this new footwear innovation, HOKA will host successive 100K world record attempts in the United States and Japan by several of its athletes on January 23, titled Project Carbon X 2.

The Carbon X 2 features a carbon fiber plate embedded in its midsole and is the successor to the original Carbon X, launched in May 2019. The Carbon X franchise brings the technology of carbon fiber plates, which are designed to provide a smooth and propulsive ride through the gait cycle for an efficient stride over many miles, in an inherently stable and supportive package capable of withstanding training miles in addition to races. The Carbon X 2 features a PROFLY™ midsole and a rubberized EVA outside. Constructed with some of HOKA's softest, lightest foams to date, it is designed to provide a harmonious blend of soft protection and energetic response from the shoe. With an aggressive Meta-Rocker geometry and the Carbon Fiber plate, the Carbon X 2 midsole is designed to propel athletes forward and provide an up-tempo training and racing shoe capable of going the distance – fast. Compared to its predecessor, the Carbon X features a simplified upper material for a lightweight and breathable fit, as well as a bonded tongue for a more secure wrap of the foot. It weighs 8.4 ounces (M9) and has a 5-milimeter heel-to-toe drop. MSRP: $180.

To celebrate the launch of this newest innovation, HOKA announces Project Carbon X 2: an attempt to break the 100K world record by HOKA athletes around the world wearing the Carbon X 2. Headlined by HOKA US athletes Jim Walmsley and Camille Herron; HOKA EMEA athletes Elov Olsson and Caitriona Jennings; and HOKA Japan athletes Aiko Kanematsu and Yoshiki Otsuka, over three dozen HOKA global athletes will successively attempt the record from Chiba, Japan and the Phoenix, Arizona area at 7AM JST and 7AM MST, respectively, on January 23, with Olsson and Jennings joining the US athletes in Arizona. The U.S. event will be livestreamed for free at hokaoneone.com and the Japan event will be livestreamed for free at hokaoneone.jp. The current men's 100K world record is 6:09:14 – 5 minutes, 56.5 seconds-per-mile pace for 62.2 miles – set by Japan'sNao Kazami in 2018; the women's mark is 6:33:11, set by Japan'sTomoe Abe in 2000.

"At HOKA, we have grown into the brand we are today by setting lofty goals, not compromising, and taking a bold and unexpected approach to meet those ends," says Mike McManus, Director of Global Sports Marketing at HOKA ONE ONE. "Perhaps no shoe embodies that spirit better than the Carbon X 2 – designed without compromise to offer the very best in performance innovation to all athletes, empowering them to fly no matter their goals – and perhaps no event embodies it better than Project Carbon X 2: a chance for some of our elite athletes to try and go farther and faster than we once thought possible."

The Carbon X 2 is available today on hokaoneone.comand at select retailers. Project Carbon X 2 will be livestreamed from the Phoenix, Arizona area starting at 7AM MST on January 23 at hokaoneone.com/project-carbon-x-2; and from Chiba, Japan at 2PM PST on January 22 (7AM local time January 23) at hokaoneone.jp/project-carbon-x-2.

In accordance with COVID-19 safety guidelines, all athletes and event personnel must follow rigorous pre-event testing and on-site safety protocols to ensure the health and safety of everyone involved in Project Carbon X 2, as well as the health and safety of the host community.

HOKA ONE ONE® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the Earth. For more information, visit hokaoneone.com or follow @hokaoneone. #TimeToFly

About Deckers Brands 
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

HOKA ONE ONE Media Contacts  
Miranda Young
Global Brand Communications – PR

Gordon Wright
Outside PR

Farial Moss
Azione PR


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