Mr. Peter MacKay reports
VENZEE AND RIVERSAND PARTNER TO SIMPLIFY CONTENT DISTRIBUTION FOR RETAIL TRADE
Venzee Technologies Inc. has formed a strategic partnership enabling brands to instantly and efficiently communicate actionable product detail to trading partners to meet the growing demand from consumers for accurate and reliable product information.
Rich, detailed and readily available product information removes consumer confusion, frustration and disappointment, helping to create durable brand trust and retailer loyalty. In today's rapidly changing retail market, trust and loyalty are more than important -- they are the keys to brand relevance and retailer survival.
Riversand's strong product management capabilities integrated with Venzee's modern, peer-to-peer content distribution platform gives brands and retailers the optimal solution to satisfy consumer demand for the rich, detailed content critical to transformation and growth in today's dynamic retail market.
"Venzee's technical and strategic approach to modern retail are well aligned with the advanced, cloud-based architecture Riversand has embraced and provides customers with a future-forward content management and distribution solution," says Upen Varanasi, founder and chief executive officer at Riversand.
"Riversand clients already benefit from access to a unique set of data management capabilities and domain expertise in retail, health care, CPG and energy verticals," says Peter MacKay, president and chief executive officer at Venzee. "Now, integrated with the advanced capabilities of the Venzee platform, Riversand brands and retailers have the tools necessary for seamless, automated distribution of actionable and relevant product content."
As a peer-to-peer platform solution, Venzee, its clients, and its partners benefit from the network effect. As more use the platform and network nodes expand, the value of the platform for its users grows in value.
"With this strategic announcement, our platform is now available to more than 100,000 clients served through our announced alliances," says John Abrams, vice-president of partner development at Venzee.
Legacy product content distribution was a poorly synchronized, linear transaction. In today's cloud-connected, non-stop retail market, consumers expect rich, relevant content delivered instantly, anywhere. Legacy content syndication solutions fail to meet the dynamic needs of modern consumers. As an all application programming interface (API), cloud-based distribution platform, Venzee exceeds the content delivery expectations consumers, brands and retailers demand.
About Venzee Technologies Inc.
Venzee is a data transformation and distribution solution that eliminates inefficiencies in the digital supply chain by delivering consumer-ready product information to retailers. Powered by its core technology, Mesh, Venzee automates content exchange workflows that increase margins and accelerate revenue. Through a suite of products, it provides customized solutions for enterprises of all sizes, meeting each client's desired level of sophistication and automation.
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