Mr. Bruce Howard reports
UPSNAP ANNOUNCES LAUNCH OF UPSNAP DIRECT WEBSITE
UpSnap Inc. has launched its new UpSnap Direct website, enabling advertisers to sign up for intent-based direct mail campaigns using UpSnap' s proprietary Intentional Direct Mail service.
Using Intentional Direct Mail technology, advertisers are able to expand their audience by identifying previously anonymous site visitors and sending a personalized postcard to their residences within days of their site visit.
"We are actively engaged in helping our advertisers turn browsers into buyers by shifting the expressed interest of those visiting their site into a sale," said Bruce Howard, chief executive officer of UpSnap. "The value proposition created with UpSnap Direct is abundantly clear to advertisers and we're optimistic about the opportunity this technology provides us."
About UpSnap Inc.
UpSnap provides highly targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Utilizing real-time analytics, UpSnap goes beyond location to deliver results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.
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