Ms. Lauren Duchene reports
GUND INTRODUCES NEW COLLECTION OF LINE FRIENDS PLUSH
Gund, a leading plush toy creator owned by Spin Master Corp., is revealing a new collection of plush for Line Friends, one of the fastest-growing global character brands.
Line Friends features a series of memorable characters, originally created for use as stickers for leading mobile messenger application Line and its 200 million active worldwide users. The four signature characters represented by Brown, Choco, Cony and Sally have expanded beyond mobile use into a highly successful lifestyle brand.
The Gund-Line Friends collection brings these characters to life in soft, premium plush form. Each with their own traits, likes, dislikes and catchphrases that make them all the more loveable, the Gund-Line Friends line will honour the characters' personalities and expressions ranging from Brown's reserved demeanor, to his little sister Choco's selfie-loving ways. The Gund-Line Friends collection includes 15 items, including A Day of Friends blind boxes and a 23-inch Brown.
"Gund is an iconic brand, known for creating quality, premium plush for over a century," said Lauren Duchene, vice-president, marketing, for Gund. "Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing millennial fan base."
The Gund-Line Friends collection is available at specialty stores and on-line.
About Spin Master Corp.
Spin Master is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties.
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