00:50:46 EDT Wed 19 Jun 2019
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Shopify Inc
Symbol C : SHOP
Shares Issued 99,192,227
Close 2019-04-15 C$ 291.67
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Shopify to get its name out there with ad campaign

2019-04-15 09:52 ET - News Release

Mr. Jeff Weiser reports


Shopify Inc. has launched its first North American integrated brand campaign, Let's Make You a Business. The new ad campaign encourages the next wave of independent business owners to turn their big ideas into thriving businesses and highlights how Shopify provides the trusted tools necessary to start, grow and manage a business.

"Starting and running a business unlocks incredible freedom for entrepreneurs, but it can also be a daunting process," said Jeff Weiser, chief marketing officer of Shopify. "Shopify exists to help merchants every step of the way, and our new campaign is meant to inspire future entrepreneurs to start their own journey. This is a major milestone for Shopify as we grow our brand and continue working to make commerce better for everyone."

Spanning 12 key markets in the United States and Canada, Shopify's Let's Make You a Business campaign launches today and runs through mid-July. The campaign comes to life through TV, digital video, out-of-home, radio and social advertising. A unique out-of-home execution called "That Storefront" will tap into available storefronts to inspire entrepreneurs to think big and envision their business ideas coming to life. The campaign creative was developed jointly by the Shopify brand team and agency R/GA, with videos directed by Traktor.

This marks the debut of Shopify's first brand campaign, with more creative activations to come throughout 2019.

About Shopify Inc.

Shopify is the leading multichannel commerce platform. Merchants use Shopify to design, set up and manage their stores across multiple sales channels, including mobile, Web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back office and a single view of their business, from payments to shipping. Headquartered in Ottawa, Canada, Shopify currently powers over 800,000 businesses in approximately 175 countries.

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