Mr. Ethan Karayannopoulos reports
EMBLEM CONTINUES TO BOLSTER PROFESSIONAL LEADERSHIP TEAM WITH THREE STRATEGIC HIRES TO GROW MARKET SHARE
Emblem Corp. has appointed Maria Guest as chief marketing officer to its executive team. The company is also pleased to welcome Kim Horrill as vice-president of medical marketing and Tim Andrews as vice-president, creative director. The foregoing appointments remain subject to the approval of the TSX Venture Exchange.
Prior to joining Emblem, Ms. Guest spent 20 years building brands and developing new products and innovations within the highly regulated and competitive alcohol industry. Ms. Guest most recently led marketing efforts behind iconic brands like Corona, Stella Artois, Bud Light, Michelob Ultra and Alexander Keith's. She has also led new product innovations for prominent brands that include Budweiser, Bud Light and Labatt Blue. Within her extensive portfolio, Ms. Guest spearheaded the successful launch of Bud Light Lime in Canada, as well as introduced Labatt's first hard cider product to the Canadian market.
Ms. Guest will lead the company's adult-use strategy, including the development of unique brands that will speak to various segments of the Canadian adult-use cannabis market. As chief marketing officer, Ms. Guest will leverage her extensive marketing and brand development experience, as well as her understanding of product distribution in a regulated industry to help grow Emblem's presence across the country.
Ms. Horrill brings extensive health care and pharmaceutical experience to Emblem, including working as both a critical care nurse and an acute care nurse practitioner/clinical nurse specialist in pain management. She also spent over a decade with a major Canadian pharmaceutical company in both its commercial and medical sciences divisions and served as an assistant professor at Western University, teaching in the School of Medicine and Nursing. She holds a master of science in nursing from Western University, a post-master acute care nurse practitioner from the University of Toronto, a post-master business administration from Northwestern University, and remains a member of the College of Nurses of Ontario.
As vice-president of medical marketing with Emblem, Ms. Horrill will oversee the company's medical outreach program. Along with Emblem's team of professional medical liaisons, she will educate and engage health care professionals across the country on the value of medical cannabis and the benefits of Emblem's current and future cannabinoid-based pharmaceutical formulations.
Mr. Andrews was most recently founder, partner and creative director at Slide Communications. At Slide, Mr. Andrews provided creative, strategy and design services for clients including Emblem Cannabis, Ayr Farmers Mutual, BridgePoint Financial, Calliope Interpreters, Executive Aviation, Great Lakes Ginseng, Pauwels Travel and the United Way (Brant and Oakville). Prior to founding Slide, Mr. Andrews provided creative and strategic leadership through broadcast, print, digital and experiential projects for Labatt, Stella Artois, Sears, Franklin Templeton Funds, the government of Canada, Burger King, J&J, Clarica and FujiFilm.
At Emblem, Mr. Andrews will be the in-house creative lead, overseeing all of the brand development and marketing collateral across our adult-use and medical product portfolios. He will work alongside the company's agency partners to support its go-to-market plans.
"We are both pleased and honoured to have Maria, Kim and Tim join our leadership team," said Nick Dean, president and chief executive officer of Emblem. "One of my commitments to our shareholders when I joined as CEO was to build a world-class leadership team and a portfolio of world-class products and brands that drive demand in the market. Maria, Kim and Tim's individual expertise and experience will be invaluable as we continue our targeted growth strategy in the ever-evolving medical and adult-use cannabis industry."
Emblem, through its wholly owned subsidiary, Emblem Cannabis Corp., is a fully integrated licensed producer and distributor of medical cannabis and cannabis derivatives in Canada under the ACMPR (Access to Cannabis for Medical Purposes Regulations). Led by a team of cannabis experts, and former health care and pharma executives, it has three distinct verticals -- cannabis production, patient education centres and pharmaceutical dosage form development.
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