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Empire Industries Ltd (2)
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Empire Industries unveils trackless dark-ride vehicle

2017-11-14 13:44 ET - News Release

Mr. Guy Nelson reports


Empire Industries Ltd.'s Dynamic All-Terrain Dark Ride, a trackless, indoor/outdoor dark-ride vehicle that breaks boundaries, was unveiled on Nov. 14, 2017, in front of the annual gathering of theme park operators, the International Association of Amusement Parks and Attractions Expo (IAAPA), in Orlando, Fla.

"The theme park industry is going through an innovation explosion," stated Guy Nelson, chief executive officer of Dynamic Attractions, a subsidiary of Empire Industries.

"No dark-ride vehicle has ever been able to do what this vehicle can do," stated Mr. Nelson. "This brings the thrilling, all-terrain movement and agility to an intense, theme-park-style adventure. The All-Terrain Dark Ride can tackle rough terrain, climb up and down steep banks, and even give air-time sensation while manoeuvring in ways never possible before."

The big game changer is the real-life action. "The experience feels more intense because the riders' sensation of the motion is real, not a simulation," explained George Walker, senior vice-president, creative services, Dynamic Attractions.

It is also trackless. This provides unpredictable and, seemingly, unrestricted adventures for guests. "We are able to intentionally put you in seemingly precarious and thrilling situations, but in reality, we are always in complete control," stated Mike Haimson, vice-president of technical development. To do this, the company utilized military-grade technologies, including a wireless positioning system and cutting-edge batteries to power the vehicles.

Trackless does not mean that you cannot take a turn driving it. It is the first dark ride that will allow guests to seemingly go anywhere they steer. "In the military world, they call this fly by wire," explained Mr. Haimson. "However, if they come close to another vehicle, wall or obstacle, the system will safely and thematically take control."

Dynamic Attractions also introduced two other new vehicles to its dark-ride portfolio of products. The Dynamic Motion Dark Ride features a vigorous motion base on an omnidirectional drive system that can be used to create compound paths simultaneously with complex motion profiles. The other is the Dynamic Classic Dark Ride, which does not require the typical superflat floor. It also has greater acceleration, speed and free-roaming ability. Both of these vehicles are ideal for traditional dark-ride needs.

About Dynamic Attractions

Fifty of the world's most popular theme park attractions have been designed and built by Dynamic Attractions. In addition to the company's product line of state-of-the art attractions, it also provides customized attractions design, show integration service and parts/services for rides of all kinds. Dynamic has operations in Orlando, Vancouver, Dallas, Toronto and Shanghai; it is a subsidiary of Empire Industries.

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