The Globe and Mail reports in its Monday edition that federal and provincial pot sales data were released last week. The Globe's guest columnist Michael Armstrong writes that recreational weed shoppers strongly prefer dry pot products over cannabis oils. Health Canada data show November's nationwide sales mix at 73 per cent dry and 27 per cent oil, measured by weight. In their quarterly sales reports, the New Brunswick and Quebec pot agencies both reported even stronger dry proportions of 90 per cent.
That contrasts sharply with the needs of medical weed clients. Dry products accounted for just 39 per cent of November's medical sales, versus 61 per cent for oils. This distinction between medical and recreational preferences could help producers balance their production flows. However, it also complicates their product design and marketing.
Recreational consumers also prefer small purchases, relative to the 30-gram possession limit. Quebec's mostly in-store transactions averaged just 6.6 grams at $47 each. Ontario's transaction counts, when compared with Statistics Canada sales data, suggest that province's all-on-line orders were larger. They apparently averaged around $70 in October and $100 in November.
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