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BetterU Education Corp
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BetterU Education appoints Harrington to advisory board

2017-05-19 15:03 ET - News Release

Mr. Brad Loiselle reports


Kevin Harrington, a globally renowned entrepreneur, has joined BetterU Education Corp.'s board of advisers in the company's effort to support management as it builds entrepreneurship programs to support small- and medium-size businesses across India.

In a growing country such as India, there are unfortunately more people than there are available jobs, which is what usually creates the ecosystem for entrepreneurship to thrive. While small- and medium-(S&M)-size businesses make up most of a country's GDP, it would only make sense that there were educational programs to support these budding entrepreneurs. "Being an entrepreneur for more than 20 years, I understand the challenges faced with inadequate entrepreneur support. With BetterU, we want to not only provide access to quality education, but also help bring together global leaders in key industries to help support India's advancement. Having such a well-known entrepreneur like Kevin joining our team will help drive forward more awareness, increased support and access to better entrepreneur education for India," said Brad Loiselle, president and chief executive officer of BetterU.

Over the last 10 years across North America, national reality entrepreneurship TV shows such as Dragon's Den in Canada and Shark Tank in the United States have showcased, created awareness and brought a spark to the life of an entrepreneur. These TV shows consisted of a panel of highly successful entrepreneurs willing to invest their own money into new ideas presented by the budding entrepreneurs. The dragons or sharks, as these judges would be called, would evaluate the ideas, work to understand the stage of the business and determine if the budding entrepreneurs had what it took to drive the business to success. What made these shows so successful was that they showcased the reality of what it takes to build a business and the struggles that an entrepreneur would face. Shark Tank made its debut in India in January, 2016. Colors Infinity, which is the English entertainment channel of Viacom18 Media Pvt. Ltd., has launched a comprehensive marketing campaign for the show. The show is very much in line with the direction of the country and the "start-up" and "make in India" initiatives launched by Prime Minister Narendra Modi. "Being an entrepreneur is one of the most difficult careers to enter into, but also so rewarding. Education and ongoing leadership support for budding entrepreneurs will help increase the chance of success. Working with BetterU, I am excited to provide my decades of experiences to support India's growth," said Mr. Harrington.

About Kevin Harrington

Mr. Harrington has been a successful entrepreneur over the last 40 years. He is an original shark on the ABC hit, Emmy-winning TV show, Shark Tank. He is also the inventor of the infomercial, an "as seen on TV" pioneer, co-founder of the Electronic Retailers Association (ERA) and co-founder of the Entrepreneurs' Organization (EO). Mr. Harrington has launched over 20 businesses that have grown to over $100-million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5-billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman and the new I-Grow hair restoration product on QVC. Mr. Harrington has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick him to become an original shark on Shark Tank, where he filmed over 175 segments.

Mr. Harrington currently operates a private consulting firm where he works with companies to increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio or print; source manufacturing; manage celebrity relationships; open up his Rolodex; and has been able to increase the stock prices of several public companies by 10 times. In today's competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Mr. Harrington provides the advice and expertise on how to navigate the constantly changing distribution and marketing outlets. He also brings his Rolodex and relationships to all companies he works with, including help in financing, like he did with Russell Simmons and Celsius.

Mr. Harrington got his start as a young entrepreneur in the early 1980s when he invested $25,000 and launched Quantum International. This turned into a $500-million-per-year business on the New York Stock Exchange and drove the stock price from $1 to $20 per share. After selling his interest in Quantum International, he formed a joint venture with the Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur Magazine has called him one of the top entrepreneurs of our time.

Aside from speaking to audiences across five continents, Mr. Harrington's influence has reached over 100 million people through his multimedia presence and industry dominance. A prominent business thought leader, he is often featured and quoted as a business leader in the Wall Street Journal, New York Times, USA Today, CNBC, Forbes, Inc., Entrepreneur, Fortune, The Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, Fox Business and more. He is a regular contributor to Forbes, Inc., and has published acclaimed books like Act Now!: How I Turn Ideas Into Million Dollar Products, as well as the best seller, Key Person of Influence.

Mr. Harrington is a co-founder of the EO (Entrepreneurs Organization), which has grown to 45 countries and thousands of members, generating over $500-billion of member sales. In 1990, he co-founded the global direct to consumer organization and trade show, the Electronic Retailers Association (ERA). Today, ERA is the exclusive trade association to represent a global $350-billion direct-to-consumer marketplace, encompassing 450 different companies in 45 countries.

The true value of Mr. Harrington is not only the 40 years of his knowledge of building businesses, but also what he can do for other companies in many industries with his global Rolodex and his ability to solve problems.

About BetterU Education Corp.

BetterU, an on-line education technology company, aims to provide access to quality education from around the world in order to foster growth and opportunity to those who want to better their lives. The company plans to bridge the prevailing gap in the education and job industry and enhance the lives of its prospective learners by developing an integrated ecosystem.

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