Ms. Michelle Wagner reports
EQUINOX PAYMENTS ENABLES MERCHANTS TO TAP INTO JAPANESE TOURISTS SPENDING POWER WITH SUPPORT FOR JCB CONTACTLESS CARDS
Brookfield Asset Management Inc. subsidiary Equinox
L5000 and Luxe terminal lines are being enhanced to support contactless
chip technology for JCB cards. Final certifications are expected this
summer, providing merchants with Equinox terminals a simple upgrade path
to extend the convenience of tap-and-go payments via JCB chip cards and
Apple Pay. JCB transactions are routed through Discover Network in the
"Merchants that adopt these solutions can improve the checkout
experience for JCB card members, and make sure their business is ready
for the JCB EMV liability shift that takes effect next year," said Rob
Hayhow, vice-president, Equinox Payments. "Once completed, all Equinox
payment terminals will be automatically enabled to support JCB
Contactless at the factory prior to release."
Consumer spending by JCB card members is significant. According to the
U.S. Department of Commerce National Travel and Tourism Office, 83 per cent of
Japanese tourists cite shopping as a key activity. In 2016, 3.6 million
Japanese visitors travelled to the U.S., spending about $16-billion.
Supporting chip and contactless is a convenient way to remove any
friction during the payment transaction since it mimics the process JCB
cardholders are used to in their own country.
"This relationship underscores the partner-friendly approach that
Equinox brings to the table," said Linda Horwath, vice-president,
emerging technologies at JCB. "We are excited to extend the speed and
convenience of contactless payments to our valuable card members
visiting the United States."
family includes the elegant Luxe 8000i, designed for fixed
acceptance areas including checkout lanes, retail countertops, hotel
registration desks, and the modular Luxe 6,000 metres, ideal for both
countertop and mobile acceptance uses like local roaming, line busting
and field-level payments. Equinox has also integrated JCB support in its
L5300 terminal in use today at many of the country's leading high-volume
retailers, and in its Apollo stand-alone terminal, ideal for small
About Equinox Payments
Brookfield Equinox LLC (doing business as Equinox Payments) was founded in 2014 as a
result of an acquisition of assets from Equinox Payments LLC. Located
in Scottsdale, Ariz., Equinox is looking beyond product features to
rethink and reimagine the customer payment experience.
The company is owned by NBS Payment Solutions, based in Toronto, Canada,
and a leading provider of electronic payment solutions to the financial
industry for over 25 years.
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