Mr. Bruce Leslie reports
SPINNING A NEW, INTERACTIVE CANNABIS RETAIL MIX: PRAIRIE RECORDS COMMEMORATES FIRST CALGARY STORE LAUNCH ON SEPTEMBER 14TH
Westleaf Inc. has opened its first Alberta retail location. Calgary residents who are 18-plus now have the chance to experience a new spin on cannabis retail through an immersive and inclusive in-store environment with the grand opening of Prairie Records' first Calgary location on Saturday, Sept. 14. The new Prairie Records store is located on one of the city's busiest streets and in one of its most recognizable cultural hubs, International Avenue (17th Ave. SE).
"This is an important next step for Westleaf as we expand in the Prairie provinces and continue to build out our retail footprint in Western Canada," explains Adam Coates, chief commercial officer at Westleaf. "It also gives us an opportunity to introduce the unique Prairie Records brand to Alberta cannabis consumers, the country's most advanced retail market. We believe based on our experience in Saskatchewan that our brand is going to be a winner and differentiate our retail experience from all others."
In honour of the store's official grand opening, Prairie Records is hosting musically infused activities with a special performance by local musician DJ Sonidef and offering exclusive in-store specials and promotions from 1 p.m. to 8 p.m. Calgarians will have the opportunity to explore the new Prairie Records store which seeks to educate both first-time users and cannabis connoisseurs by sparking discovery and encouraging exploration in its welcoming and approachable musically themed atmosphere.
In advance of the grand opening celebrations, media are invited to participate in private, in-store tours with Mr. Coates on Saturday, Sept. 14, from 9 a.m. to 12 p.m. If interested in booking a tour, please schedule an appointment prior to Sept. 12, 2019, with Lauren Steeves at email@example.com.
Prairie Records' International Avenue grand opening -- must be 18-plus to attend
When: Saturday, Sept. 14, 2019 -- 1 p.m. to 8 p.m.
Where: Prairie Records: 4420 17th Ave. SE, Calgary, Alta., T2A0T6
Who: Westleaf executives, Prairie Records staff, Calgary residents, local musicians and artists and influential community members
*Please note, b-roll footage and photography opportunities can be arranged onsite at the grand opening on Saturday, Sept. 14.
About Prairie Records
Focusing exclusively on densely populated neighbourhoods, high traffic areas and tourist destinations, Prairie Records retail stores will be situated in some of the most premium retail locations across the country. The foundation of the retail concept is ingrained with a desire to create a unique cannabis purchasing experience through tactile in-store features and product offerings that celebrate the relationship between music and cannabis. Westleaf continues to be committed to becoming a leader in the Canadian cannabis retail market.
About Westleaf Inc.
Westleaf is a Canadian cannabis company focused on cannabis brands, extraction and production of derivatives, wholly owned retail, as well as cannabis cultivation. The company's extraction and processing facility, The Plant, will produce high-quality and consistent cannabis derivatives and consumables, both for Westleaf's in-house brands as well as white label products. Westleaf's retail concept, Prairie Records, leverages the instinctual tie between recreational cannabis and music with stores operating or in development across Western Canada. The company's Thunderchild cultivation facility is scheduled for completion at the end of this year.
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