The National Post reports in its Thursday edition that TransCanada's decision to change its name to TC Energy is not a big deal. The Post's current-affairs wafflemeister, Colby Cosh, says that the name change is, however, a big deal in deep subliminal politics. He explains that the company is an emblem of Canadian enterprise nearly on par with the CPR or Hudson's Bay. It is easy to understand why its shareholders and agents wanted to work "Energy" into a new name: TransCanada now does a fair amount of stuff that is not pipelines, although they are still the overwhelming majority of its business, and it is in some respects becoming a true energy provider, as opposed to merely an energy mover.
The more troubling aspect of the name change is the retreat from the word "Canada." Sixty per cent of its revenue now comes from U.S. operations, and the change was announced at a meeting in Mexico, where TC hopes to expand. Is Canada a poisoned brand in the world of energy? In dystopian Calgary, where the traditional standard of bourgeois living is beginning to falter in a worrisome way, the "TC Energy" news incited terror. TC Energy seemed to be a hint that the former TransCanada PipeLines was not so firmly anchored to local soil.
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