Mr. Doug Vickerson reports
RENOWORKS AND SHERWIN WILLIAMS DEVELOP NEW VISUALIZER PLATFORM FOR MANUFACTURER PARTNERS
Renoworks Software Inc. has rolled out a new ColorExpress visualizer platform for Sherwin Williams and its network of manufacturer partners.
The new ColorExpress visualizer platform has been developed specifically to address the needs of building-product manufacturers who are part of the Sherwin Williams supplier program. This innovative technology allows end-users to mix, match and blend the Sherwin Williams paint catalogue with their building products including siding, trim, doors, windows, flooring and cabinetry. Each coating can be specifically customized to end-user preference and provides flexibility, ease of use and immediate design assurance.
By combining industry-leading manufacturer base-product libraries with Sherwin Williams's combination of custom paint selections and product lines, the new visualizer platform turns the customization and visualization design workflow into a more fluid experience for end-users, and provides Sherwin Williams's manufacturer partners with engagement solutions and services to enhance their on-line and off-line experiences.
"Our manufacturer partners are some of our most dedicated," stated Doug Krusenklaus, industry director of building products, North America, at Sherwin Williams. "They've grown their business alongside us for generations and, because of the value they deliver to our end-users every day, it is our responsibility to provide them with the tools necessary to take ownership of the design experience and build even deeper relationships with their end-users. The new visualizer platform with integrated colour blender from Renoworks gives our manufacturer partners control over not just coating configurations but ability to apply the blends upon thousands of their building products to offer a multitude of combinations to suit every customer's needs."
Mr. Krusenklaus continues, "A new Sherwin Williams ColorExpress visualizer program has been created to provide the platform to our elite factory finishers and manufacturer partners -- a suite of solutions that will maximize their customer engagement and provide a more intimate way for end-users to customize their building products with our award-winning coatings."
The Sherwin Williams ColorExpress visualizer program will also provide manufacturer partners with Renoworks' staple of solutions such as detailed analytics, lead capture, and business insights into consumer usage and behaviour.
"Renoworks continues to work with manufacturers to provide thoughtful experiences for their customers," explained Doug Vickerson, chief executive officer at Renoworks. "Sherwin-Williams elite factory finishers and manufacturer partners for instance hold tremendous ground in the industry and deliver excellent service to valued customers every day. It is through their commitment to the customer that we continue to aspire to create new innovative visualization experiences that ensure their success." Mr. Vickerson concluded, "We look forward to supporting Sherwin Williams and its partner network of manufacturers for the coming years."
Renoworks develops and sells unique digital visualization software and integration solutions for the remodelling and new-home construction industry. Renoworks delivers its technology to manufacturers, contractors, builders and retailers offering solutions to one of the home-improvement industry's greatest challenges: enabling homeowners to review their product selections in a hyper-realistic, virtual environment before committing to purchases and construction.
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