Ms. Donna Preziotti reports
INSTANT TICKETS HELP DRIVE RECORD PERFORMANCE FOR MICHIGAN LOTTERY IN 2018
Pollard Banknote Ltd. congratulates the Michigan Lottery on its record-breaking $941.3-million contribution to its beneficiary, public education, in fiscal 2018. Instant games were a major factor in the lottery's success, driving sales and helping to boost its contribution to the state's school aid fund.
Last year, the lottery achieved record sales of nearly $3.6-billion, which can be largely attributed to a significant 12.6-per-cent increase in instant game sales. The Michigan lottery is the only U.S. lottery to achieve double-digit annual instant sales growth for the past five consecutive years; it is on track for another outstanding year, with fiscal 2019 year-to-date instant game sales up 15 per cent, compared with the similar period for fiscal 2018, which ended Sept. 30, 2018.
Since 1996, Pollard Banknote has been helping the Michigan Lottery with strategic planning on a variety of instant game initiatives, from market research to retail strategy, as well as the introduction of innovative products. Among the contributors to the lottery's success over the past year is Pollard Banknote's patented Scratch FX, which adds a premium shine to instant game tickets. In fiscal 2018, the Michigan Lottery used Scratch FX on more than 20 instant games, including the Tax Free family of tickets offered at $1, $2, $5 and $10 price points.
The lottery also experienced success with Pollard Banknote's Winning Combinations, which pairs Scratch FX and neon ink for even greater visual appeal. Even with five prior game launches at the same price point, the $150-million payout ticket, which features Winning Combinations, achieved 20-per-cent-higher sales than the lottery's average $30 game since 2015 (based on 10-week sales).
These innovations were also used to reinvigorate some of the lottery's base games, such as Cashword and Wild Time. This included the lottery's $5 and $10 Wild Time games, as well as the $20
Super Bonus Cashword ticket, which was produced in an oversized format with Scratch FX.
"We have enjoyed a great relationship with the Michigan Lottery for over 20 years," commented Donna Preziotti, director of sales and marketing at Pollard Banknote. "The Michigan Lottery does an excellent job of keeping players excited with a variety of offerings in its instant ticket portfolio, and we are excited for the opportunity to continue helping the lottery introduce new strategies and products to promote continued growth."
"The recent record-breaking years have been an exciting time for the lottery," commented Glenn Strong, deputy commissioner of games and marketing at the Michigan Lottery. "We are always looking for new ways to drive instant sales, so we are celebrating our success, but also looking forward to discovering new ways to increase the lottery's contributions to the school aid fund in coming years."
About Pollard Banknote Ltd.
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and proceeds for good causes.
We seek Safe Harbor.
© 2019 Canjex Publishing Ltd. All rights reserved.