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Pollard Banknote Ltd
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Close 2019-03-20 C$ 22.41
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Pollard talks Virginia's Pac-Man Scratcher sales

2019-03-21 10:08 ET - News Release

Mr. Brad Thompson reports


Pollard Banknote Ltd. is congratulating the Virginia Lottery on the success of its Pac-Man Scratcher ticket. The game launched in late 2018 and was supported by a second-chance promotion. The brand is recognized around the world as one of the most iconic video game characters of all time, and the nostalgic brand has proved to be a hit with lottery players. Pac-Man is one of the Virginia Lottery's most successful licensed products to date, achieving 22-per-cent-higher sales than any of the lottery's other $2 licensed games launched since 2012 (based on 10-week sales).

The $2 Pac-Man Scratcher comes in five different colour pulses and features a bite-sized match-three play style that players enjoy at this entry-level price point. The simple gameplay, combined with the nostalgic, colourful characters, makes the game attractive to both new and existing players.

The lottery has also given the game an extra life; non-winning Pac-Man Scratchers can be entered into a second-chance draw for the chance to win exciting brand-themed merchandise, including arcade machines. One lucky second-chance winner will receive the Pac-Man Cave grand prize package, which includes a Pac-Man Pixel Bash Cocktail arcade machine as well as a $5,000 cash prize and various Pac-Man-branded merchandise.

Pac-Man made its debut in Virginia with a launch event at the Circuit Arcade Bar in Richmond on Friday, Dec. 7, 2018. The event included prizes and giveaways, an appearance by the Pac-Man mascot, and classic Pac-Man arcade games. The lottery showcased the evening's festivities through a live stream on its Facebook page and behind-the-scenes footage on its Instagram stories.

"We have been very pleased with the initial results from the Pac-Man Scratcher," said Kevin Hall, executive director, Virginia Lottery. "The brand's popularity and iconic characters prompted us to build a fun launch event and offer second-chance promotions which we expect to bring in new players and ultimately boost our efforts to support Virginia's public schools."

"Pac-Man has performed exceptionally well in many jurisdictions across the U.S., with the Virginia Lottery experiencing the most recent success," said Brad Thompson, vice-president, sales and marketing, Pollard Banknote. "The lottery has done an outstanding job of promoting this exciting brand with a strong second-chance promotion and a fun arcade-themed launch event. The combined support of the powerful brand and the strong promotional support have made this game a hit with Virginians."

Pollard Banknote's licensed products team offers a full turnkey program that includes the design, programming and printing of themed tickets, as well as various options such as second-chance draws, a point-of-sale program, and broadcast and digital marketing.

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and i-lottery solutions, including strategic marketing and management services.

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