Mr. Doug Pollard reports
BCLC AWARDS POLLARD BANKNOTE 10-YEAR CONTRACT EXTENSION
Pollard Banknote Ltd. has received a significant 10-year extension to its instant ticket games and related services contract with the British Columbia Lottery Corp. Under this agreement, which commenced on Feb. 1, 2019, Pollard Banknote will continue to serve BCLC as a supplier of instant ticket games through Dec. 31, 2028.
This agreement extends the successful and more-than-30-year relationship between Pollard Banknote and BCLC, during which time, the company has provided everything from game design and instant ticket production to marketing support and strategic planning services. Over the course of this partnership, Pollard Banknote has helped the lottery achieve steady sales growth, including a 33-per-cent increase in instant sales over the past five years, which well exceeds the Canadian average of 20 per cent over the same period.
BCLC is recognized for its innovative and progressive approach to instant ticket products, launching tickets featuring many of Pollard Banknote's industry-leading innovations, including Scratch FX, Jumbo Pop n' Play, PlayBook Mini, pouched games and various specialty inks. BCLC's adoption of novel game concepts is well suited to its commitment to strengthen its core games and expand its product offerings to meet the expectations of its growing customer base. For example, the lottery and Pollard Banknote are currently collaborating on a dynamic new crossword ticket that will feature an integrated digital game play component to extend player excitement.
"BCLC is a long-valued customer and we are exceptionally proud of the strong partnership we have cultivated. We work hard to help BCLC delight its players with eye-catching and innovative products and we are happy to see the results of these efforts pay off with consistent sales growth," said Doug Pollard, co-chief executive officer of Pollard Banknote. "This contract extension demonstrates the productive nature of our collaborative relationship and we are excited for the opportunity to continue to work with BCLC for many more years to come."
About Pollard Banknote Ltd.
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and proceeds for good causes.
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