Mr. Doug Pollard reports
POLLARD BANKNOTE AND THE CONNECTICUT LOTTERY PARTNER TO LAUNCH NEW PLAYER LOYALTY PROGRAM
Pollard Banknote Ltd., following a competitive procurement, has been awarded a contract to provide the Connecticut Lottery Corp. with a new player loyalty program and related services. This new contract builds upon Pollard Banknote's successful partnership with Connecticut Lottery as its primary instant ticket supplier since 2012 and comes with an initial term of three years and up to seven additional years of extensions.
The Connecticut Lottery's new Player loyalty program will be powered by Pollard Banknote's state-of-the-art PlayOn player engagement solution, one of the most modern player loyalty solutions in the market today. PlayOn has been specifically engineered to meet the growing needs of the lottery industry and boasts over 100 different types of engagement activities, including milestone celebrations, completing a survey or watching a video.
With the fully integrated PlayOn mobile application, players will be able to scan their lottery tickets for easy points accumulation, which can be redeemed for a variety of exciting rewards and entries for second-chance contests. The robust mobile app will also provide players with ticket checking capabilities, information about current lottery games in the market, a GPS store locator, push notifications for jackpot alerts and promotional information.
"Pollard Banknote is an industry leader with a demonstrated track record of helping lotteries create quality and innovative on-line products and experiences," said Gregory Smith, president and chief executive officer of Connecticut Lottery. "Together, we will create a robust program tailored to Connecticut that will both attract new players and to create value for those who play our games."
The player loyalty program from Pollard Banknote will support Connecticut Lottery's key business objectives to engage players across channels before, during and after purchase. As a result, Connecticut Lottery will be able to build a deeper relationship with its players by expanding its ability to learn player behaviors and opinions and communicate with them in a more personalized and meaningful way.
"We are thrilled to partner with the Connecticut Lottery to deliver an exciting new player loyalty program to their player base," said Doug Pollard, co-CEO of Pollard Banknote. "With PlayOn, the CLC will gain unprecedented access to omnichannel player data to implement new tactics and strategies that will ultimately support sales growth and proceeds to good causes in the state. It's our pleasure to be working with the CLC as they execute their vision to deliver player-centric lottery experiences that connect retail and digital channels."
Since its inauguration in 1971, Connecticut Lottery has allocated more than $9.5-billion to many valuable programs and causes in the state, while also awarding $17.4-billion to lottery winners. In fiscal year 2018, Connecticut Lottery provided $345-million in finances to public health, libraries, public safety, education and more.
About Pollard Banknote Ltd.
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, Schafer Systems retail merchandising solutions and a full suite of digital offerings, ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and proceeds for good causes.
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