Mr. Evan Gappelberg reports
NEXTECH SIGNS AR DEAL WITH CHALLENGER MOTOR FREIGHT INC.
Nextech AR Solutions Corp. has landed a deal with
Challenger Motor Freight Inc., one of the most technologically advanced logistics companies and one of the largest privately owned truckload carriers in Canada with over 1,500 trucks and 3,300 trailers. Challenger Motor Freight currently has over 2,000 employees and has engaged Nextech to create augmented reality (AR) recruitment experiences aimed at enhancing its recruitment efforts.
Through the use of hologram brand ambassadors and AR technology, Challenger Motor Freight is looking to give new prospective drivers a truly personal tour on their journey to become a Challenger employee.
"We're excited that through our ARitize platform we're able to create value for such a large and well-respected company as Challenger, showcasing how augmented reality can enhance recruitment and new employee engagement," said Evan Gappelberg, chief executive officer of Nextech. "Our ARitize platform is a powerful tool which allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience through augmented reality (AR) accessible on a device all consumers use regularly -- their mobile phone."
Nextech is one of the leaders in the rapidly growing AR industry, estimated to hit $120-billion by 2022, according to Statista.
About Nextech AR Solutions Corp.
Nextech, the first publicly traded pure play AR company, began trading on the Canadian Securities Exchange on Oct. 31, 2018. Nextech has a two-pronged strategy for rapid growth including growth through acquisition of e-commerce businesses and growth of its omnichannel AR software-as-a-service platform called ARitize. Nextech has an exclusive licence to a portfolio of patents 7,054,831, 7,266,509 and patent-pending applications 15351508, 62457136, 62559487, related to interactive gaming, interactive advertising and augmented reality technology.
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