Mr. Evan Gappelberg reports
NEXTECH LAUNCHES AR ECOMMERCE PLATFORM AND SIGNS DEAL WITH PARCELPAL FOR INTEGRATION
Nextech AR Solutions Corp. has officially launched its patent-pending Web-enabled augmented reality e-commerce platform and has signed an integration deal with ParcelPal Technologies. With over 600 merchants signed up for its platform ParcelPal Technologies is Canada's premier on-demand delivery service. With Nextech's official launch of its AR e-commerce platform and ParcelPal's integration of AR into its rapidly scaling e-commerce platform, both companies are uniquely positioned to take advantage of the major opportunity presented by AR in e-commerce.
As part of the AR e-commerce integration with ParcelPal, Nextech will be creating custom dashboards using its xAPI analytics which enables the tracking of microbehaviours throughout the AR experience creating a valuable sea of data for ParcelPal and their merchant e-commerce sites. With the xAPI and AR-3D shopping experiences integrated on the ParcelPal site, both companies gain a very valuable marketing tool and differentiating technology which has been shown to generate the highest conversions, click through, dwell time and sales, providing a valuable road map for both companies. The xAPI will be used in conjunction with IBM Watson integration to enhance continuing AI and AR product development by Nextech.
"We are excited to work with ParcelPal, a market leader in the fast-growing on-demand delivery service industry. With integration of our AR e-commerce on their platform all their merchants will be able to offer 3D-AR product viewing leading to higher conversion rates and sales giving ParcelPal and their partners a real edge against the competition in the on-demand delivery marketplace," comments Evan Gappelberg, chief executive officer of Nextech. He continues, "With today's AR e-commerce platform launch we are now in the market signing up a growing list of customers, exciting times are here."
President and chief executive officer Kelly Abbott stated, "After spending significant time with the Nextech team we realized that including augmented reality in our e-commerce app and soon-to-be launched website we will give both Nextech and ParcelPal a significant edge in the e-commerce space resulting in a differentiated offering that doesn't exist currently for our merchant partners and their consumers."
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