Mr. Evan Gappelberg reports
NEXTECH INTEGRATES EXPERIENCE API ANALYTICS INTO AR ECOMMERCE PLATFORM
Nextech AR Solutions Corp. has integrated the Experience API (application programming interface) (xAPI) into its patent-pending Web-enabled AR (augmented reality) e-commerce platform. xAPI integration enables the tracking of microbehaviours throughout the AR experience creating a valuable sea of data for e-commerce sites. With this integration Nextech is able to see which AR experiences generate the highest conversions, click through, dwell time and sales which will provide a valuable road map for both marketing as well as next-generation AR and AI (artificial intelligence) offerings. The xAPI will be used in conjunction with IBM Watson integration and to enhance continuing AI product development.
"As the typical e-commerce website uses only Google Analytics which is limited in what it offers, xAPI allows you to look at granular data about the experience of an individual shopper and see specific granular interactions in individual pieces of AR content," commented Evan Gappelberg, chief executive officer of Nextech. "While Google Analytics has a finite set of data that is collected xAPI provides many levels of flexibility, choice and detail in the granular data which adds tremendous flexibility and value to our platform. This xAPI tool is now working and providing valuable data for both Nextech and our clients."
According to Statista, global e-commerce sales in 2018 will hit over $2.8-trillion with 60 per cent occurring on a desktop computer and 40 per cent happening on mobile devices. Nextech's Web-enabled AR e-commerce solution works on every browser including, but not limited to, Chrome, Firefox and Safari, and on every device including desktops, laptops, ipads and all mobile phones. With a Web-enabled AR solution Nextech has eliminated the need to download an app which has been the biggest friction point of AR adoption.
"By using xAPI we have already collected thousands of excellent data points from our AR integrations completed to date," commented Reuben Tozman, chief operating officer of Nextech. "xAPI allows us to begin building robust and custom analytic dashboards for the e-commerce community which gives them pathways to optimize the user experience through AR to generate more revenue. We are on a mission to help e-comm businesses optimize the shopping experience and there's no better way to do that than through experience data."
About Nextech AR Solutions Corp.
Nextech AR Solutions is bringing augmented reality to the cannabis market by turning 2-D products into exciting 3-D consumer experiences. Nextech AR Solutions is currently developing a proprietary and disruptive augmented reality advertising and education platform that uniquely engages by connecting brands and retailers through a fully immersive 3-D AR experience called Native AR. Nextech AR Solutions launched its ARitize app in August, 2018, which is capable of hosting many brands' 3-D objects and augmented reality experiences. Nextech AR Solutions also owns a large and diverse revenue generating app portfolio that is deployed on the iTunes and Google Play store which it intends to ARitize.
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