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Evolve North American Gender Diversity Index
Symbol C : HERS
Shares Issued 125,000
Close 2018-12-10 C$ 20.28
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Globe says SEED, others make most of 4-letter symbols

2018-12-10 08:29 ET - In the News

See In the News (C-SEED) Evolve Marijuana ETF

The Globe and Mail reports in its Monday edition that it is only a matter of time before a company claims POT, the former ticker of Potash Corp. of Saskatchewan, which changed its name to Nutrien earlier this year. The Globe's Alexandra Posadzki and David Milstead write that the ticker can be reassigned to a new company as of February. The advent of the four-letter symbol in Canada was seen as an opportunity to market the stock with more flair. It allowed Alderon Iron Ore to claim IRON, for e-commerce software provider Shopify to switch to SHOP and for Bay Street investment firm Onex to trade as ONEX. Some exchange-traded funds have also been taking advantage of the additional character length. Evolve ETFs offers a number of cleverly named products that trade on the Toronto Stock Exchange, including a marijuana fund with the ticker SEED, an automotive fund that trades under CARS, and a gender diversity index with the ticker HERS. Nasdaq-traded Gibraltar Industries trades under the symbol ROCK. Cedar Fair Entertainment, an Ohio company that runs amusement parks including Canada's Wonderland in suburban Toronto, trades as FUN, and in the late 1980s, Explosive Fabricators changed its name and went with BOOM.

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