Mr. Jesse Dylan reports
GOOD LIFE NETWORKS APPOINTS MATT HOPKINS AS PRESIDENT
Good Life Networks Inc. has appointed Matt Hopkins as president of the company.
Currently, Mr. Hopkins is the chief executive officer of ImpressionX, a leading connected television (CTV) advertising technology company, which was acquired by Good Life in December, 2018. Mr. Hopkins is a seasoned professional in operational and sales management, business development, digital marketing, and the emerging CTV space. He has a proven entrepreneurial record of building business divisions and managing revenue accountability. Mr. Hopkins has held management roles at INFONXX, Microsoft/Vicinity and AOL/MapQuest.
Jesse Dylan, CEO of Good Life, commented: "Matt is extraordinarily well suited to be president of GLN as we continue to grow as a leading ad tech company and expand further into connected television and mobile. Since we acquired ImpressionX, Matt has been instrumental in the smooth integration of both companies and has provided valuable guidance in corporate development and growth strategies. We are very happy to announce Matt as president and look forward to continued growth in our business divisions."
Mr. Hopkins is the founder of ImpressionX and a veteran in the ad tech space. Good Life has a long-standing working relationship with Mr. Hopkins and a number of his companies and has a strong appreciation of his operational excellence. He joined Good Life as vice-president of business development in December, 2018, after the acquisition, and spearheaded the successful integration. ImpressionX is a trusted publisher partner that delivers digital advertising campaigns and custom integrated branded experiences to the most influential publishers at scale. The ImpressionX marketplace for publishers and advertisers is tailored with solutions to help increase the stickiness and conversions. ImpressionX owns and operates some of the most trusted brands on the Internet and is a leader in the CTV space.
About Good Life Networks Inc.
Good Life's patent-pending technology is the engine that sits between advertisers and publishers. A highlight of Good Life's technology is that it does not collect PII (personal identifiable information). Built for cross-device video advertising, mobile, in-app, desktop and CTV, the Good Life programmatic video advertising platform has among the lowest fraud rates of similar vendors in the industry. Advertisers make more money by reaching their target audience more effectively.
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