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Golden Leaf Holdings Ltd
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Close 2019-10-15 C$ 0.03
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Golden Leaf releases Chalice cannabis media channel

2019-10-15 12:08 ET - News Release

Mr. Jeff Yapp reports


Golden Leaf Holdings Ltd. has launched Chalice TV, an on-line media channel with content designed to help educate consumers on all aspects of cannabis, from cultivating practices to health benefits and more.

Chalice TV, which is part of an on-line content overhaul for the brand, features interviews with cannabis farmers, entrepreneurs, politicians and even Chalice Farms team members and customers who discuss their personal connections to cannabis and how they found their chalice.

The wide variety of programming that has been produced on Chalice TV includes:

  • Earl Blumenauer -- an interview with long-time cannabis advocate and Oregon congressman about how and why he has become an advocate for the cannabis industry;
  • Eat My Weeds -- celebrity chef Leather Storrs, chef and co-owner of Noble Rot, a Portland mainstay eatery, talks infused meals;
  • Soil to Oil -- an exploration series that will examine the different cultivating and farming practices of Oregon's finest cannabis growers;
  • Women in Weed -- a profile series that will connect with business owners, growers and industry experts to examine what it means to be a woman in the quickly changing landscape of cannabis; guests include chief executive officer and advocate Sarah Batterby, chief executive officer and founder of Gron Chocolate Christine Smith, activists and Tokeactivity founders Lisa Snyder and Samantha Montanaro, and Yerba Day grower and operations director Laura Day;
  • Farm Pharm -- an investigative series that will highlight and explore the health and wellness benefits cannabis has to offer;
  • Legalese -- an analytical series that will study the history of cannabis' messy relationship with government agencies and lawmakers;
  • Finding Your Chalice -- an in-depth series that looks at how regular people connect with cannabis on a professional, medical and adult-use level.

Jeff Yapp, chief executive officer of Golden Leaf Holdings, said: "The Chalice Farms brand is committed to delivering the best possible consumer experience and products in the cannabis industry. Chalice TV is designed specifically to educate and excite consumers and to elevate the conversation around cannabis as an integral part of any health and wellness regimen. As we continue to evolve as a company, we are developing a marketing and branding strategy that supports our brand promise and is rooted in a place of authenticity and consumer support and education."

Chalice TV can be viewed on the Chalice Farms website, Vimeo and YouTube.

About Golden Leaf Holdings Ltd.

Golden Leaf is a Canadian company with operations in multiple jurisdictions, including Oregon, Nevada and Canada, with cultivation, production and retail operations built around recognized brands. Golden Leaf distributes its products through its branded Chalice Farms retail dispensaries, as well as through third party dispensaries. Golden Leaf's cannabis retail operations and products are designed with the customer in mind, focused on superlative in-store experience and quality products.

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