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4Front Ventures Corp
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Close 2019-09-17 C$ 0.69
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4Front's Pure Ratios contracts Caliva to sell products

2019-09-18 08:07 ET - News Release

Ms. Abi Cotler reports


4Front Ventures Corp.'s Pure Ratios is returning its cannabidiol:tetrahydrocannabinol ratio products to the California market with its new distribution partner, Caliva. The deal will be the first topicals distribution partnership for Caliva, a vertically integrated California-based cannabis company.

"We're thrilled to be back in our home state of California," says Pure Ratios' chief executive officer, Chad Conner. "With Caliva's extensive experience and unparalleled commitment to its customers, we know we're in supergood hands."

Boasting an innovative line of CBD:THC topicals and the only 96-hour cannabis patch on the market, Pure Ratios will be the only topicals brand, outside the Caliva family of products, to be sold and distributed by the company known for its expertise in large-scale seed-to-sale cannabis.

The Pure Ratios wellness line

Founded by two natural health practitioners with over 45 years of combined hands-on experience, Pure Ratios' origins are rooted in natural medicine. Taking a herbalist's approach to empower balance in the body through a combination of 5,000 years of plant medicine and the latest scientific research and development, its line of CBD:THC ratio products include:

96-hour transdermal cannabis patch

  • An award-winning transdermal cannabis patch that stays on and provides consistent, chemical-free delivery for up to 96 hours, even after bathing -- that's longer than any other patch on the market;
  • Available in three different CBD:THC ratios, in line with the Pure Ratios personalized approach to cannabis care.

Transdermal roll-on, 1:1 18:1

  • This magical pain relief in a stick gives the same deep healing as the patch in a roll-on. Combines ancient anti-inflammatory herbs like arnica with the benefits of high-quality cannabinoids, infused in a proprietary blend of botanical oils to quickly penetrate the system without any chemical enhancers.

Topical salve, 1:1 18:1

  • A go-to balm for discomfort on the skin or locally in the body. Formulated to create a barrier from outside elements with a natural beeswax base combined with healing oils like jojoba and vitamin E. This formula is then infused with full-spectrum CBD, tetrahydrocannabinol and carefully chosen plant oils like arnica and meadowsweet.

Coming to Hall of Flowers

Pure Ratios will kick off its return to California by appearing at the highly curated business-to-business industry trade show, Hall of Flowers, in Santa Rosa. A first of its kind at this level, the show's mission is to: "Bring together the most innovative brands, retailers and industry insiders to incubate the future of cannabis brands." The event runs Sept. 18 to Sept. 19, and Caliva will attend as well.

About Pure Ratios

Founded in 2015, Pure Ratios is a San Diego-based health and wellness brand that takes a herbalist's approach to healing with cannabis. It spearheads the wellness division of 4Front Ventures, with its proprietary formulations developed by seasoned Eastern medicine practitioners, Chad and Hind Conner. Known for the only 96-hour CBD patches on the market, Pure Ratios' innovative products are each formulated with a carefully chosen combination of plants that enhance the adaptogenic powers of cannabis.

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