Mr. David Antony reports
KEEMSTAR PARTNERS WITH UMG TO HOST INFLUENCER SERIES
UMG Media Ltd. and Keemstar have brought back the largest influencer series ever, Friday Fortnite. Millions of viewers each week tune in to watch the UMG casters cover the world's most popular streamers and pro players as they face off in teams of two to claim the top prize. Names like Ninja, DrDisRespect, TimTheTatMan and more have shown support of the series by participating. The series has attracted sponsors like GFuel, HyperX, Pink City and more, bringing in over $150,000 (U.S.) in sponsorship revenue over the course of six weeks. The series has had more than 30 million live views when combining all the streams that are highlighted. UMG's own Twitch channel has been averaging almost 20,000 concurrent viewers.
With the success of Friday Fortnite, Keemstar and UMG have recently expanded to another one of the hottest games in the world, Minecraft. Like Friday Fortnite, influencers compete against one another each week for prizing, but, this time, there's a twist -- Minecraft Monday features multiple game modes, requiring influencers to perform well in many different situations. Chaos ensues and it makes for a great viewing experience. The Monday series has had more than 10 million live views when combining all the streams that are highlighted. UMG's own Twitch channel has been averaging approximately 3,000 concurrent viewers. Unlike UMG's other series, Minecraft Monday has not only a private server for these matches, but a public server where thousands can join in and play the same game modes and maps that they see in the series. UMG also has the advantage of being able to add sponsor branding inside the game itself; consequently, exposure for the sponsors not only goes to the stream viewers, but to the participant's streams as well.
Keemstar and UMG are continuing to pave new roads in the gaming and entertainment industries and the future is looking bright with further expansion of the UMG network. The UMG website is booming with 1.3 million users and over 14 million sessions in the last three months. Week after week, hundreds of thousands of viewers return to watch their favourite players interact on the UMG site, participate in giveaways and chat with their friends as they watch the action. UMG will continue to push forward and innovate in the space and Keemstar's popularity and following will only continue to grow. The company will continue to bring the very best content to its viewers and fans.
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