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FP/wire say Hexo, rivals see Edie Parker delve into pot

2019-05-21 09:35 ET - In the News

See In the News (C-HEXO) Hexo Corp

The Financial Post reports in its Tuesday edition that Madison Avenue now has a high-end head shop. A Bloomberg dispatch to the Post reports that handbag label Edie Parker is expanding its business into cannabis with a new collection of smoking accessories called Flower by Edie Parker. It branched out into home goods in 2016, and the new cannabis line was a natural extension of that. The idea came when Brett Heyman, its founder and creative director, started thinking about how she and her friends entertain at home. She also could not find dispensaries that matched her esthetic or feminine taste, which led her to design the Flower products. "I'm very cannabis-friendly and didn't feel like there was a lot on the market that represented what I would want to buy for my house, or what I would want to bring as a hostess gift," she says. Items in the collection are priced between $20 (U.S.) and $500 (U.S.) and include stash jars, lighters, ashtrays, grinders, bongs, and rolling trays. In addition, Mr. Heyman designed a cannabis-friendly take on her acrylic bags for carrying weed. These can all be purchased on Edie Parker's website as well, with a disclaimer that the products "are intended for legal use only."

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