23:15:52 EST Sat 16 Nov 2019
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Yield Growth Corp (The)
Symbol BOSS
Shares Issued 87,299,140
Close 2019-06-06 C$ 0.37
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Yield Growth to launch Urban Juve CBD skin care in fall

2019-06-06 09:31 ET - News Release

Ms. Penny Green reports


The Yield Growth Corp.'s wholly owned subsidiary, Urban Juve, will be launching Urban Juve CBD Skin Essentials, a new line of full-spectrum cannabidiol-infused skin care products, in the fall. The new line will be made with certified organic, full-spectrum CBD distillate and Urban Juve's proprietary hemp root oil to maximize skin renewal.

"We know that skin care brands need to stand out in a crowded marketplace, and Urban Juve does just that," said Thomas Bond, director of Yield Growth and former chief operating officer of MAC Cosmetics. "The formulations are beautiful, and, with the addition of CBD, we're meeting the massive demand from wellness-minded consumers."

The global CBD market represents a huge opportunity for Yield Growth. A recent study by Cowen & Co. projects that this market alone could be worth $16-billion by 2025. This figure is a significant jump from estimated retail sales of CBD products in 2018, which ranged from $600-million to $2-billion.

"Healthy, vibrant, glowing skin is the result of making right skin care choices," said Bhavna Solecki, director of product development at Urban Juve. "Quality ingredients, thoughtfully formulated, ensure that your skin is nourished, supple and protected from environmental pollutants." The new Urban Juve CBD products are formulated with the rarest, cleanest, most ethical and most expensive oils in the marketplace; and, with the added benefit of organic, full-spectrum CBD distillate and Urban Juve's proprietary hemp root oil, the new products are unlike anything else on the market.

"We are seeing an incredible demand for CBD skin care products in the marketplace -- from a wide range of customers. We're poised to make significant inroads in this space because we had the foresight to formulate CBD-compatible products from the beginning. Currently, we are working on a catalogue of more than 200 formulations," said Sandi Lesueur, president of Urban Juve. "We also have the right team in place. We have experience achieving massive growth for international cosmetics companies, so we are well positioned to be a major force in the CBD skin care market."

Urban Juve Skin Essentials will launch with two initial products: CBD face oil and CBD facial serum. The products are planned to launch in the United States in the fall of 2019.

About The Yield Growth Corp.

Yield Growth is disrupting the $4.2-trillion global wellness market by harnessing the power of hemp-infused and cannabis-infused products.

Through its subsidiaries, Yield Growth has developed over 200 cannabis beauty, wellness and beverage formulas for commercialization. A key ingredient in many of these products is Urvan Juve's hemp root oil, created using Urban Juve's proprietary, patent-pending extraction technology. Yield Growth is in revenue through multiple streams, including licensing, services and product sales.

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