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Yield Growth Corp (The)
Symbol C : BOSS
Shares Issued 87,299,140
Close 2019-06-04 C$ 0.425
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Yield Growth increases Urban Juve e-commerce offering

2019-06-04 09:35 ET - News Release

Ms. Penny Green reports

YIELD GROWTH ANNOUNCES INTERNATIONAL E-COMMERCE EXPANSION OF URBAN JUVE HEMP ROOT SKIN CARE PRODUCTS NOW AVAILABLE FOR INTERNATIONAL SALES AND SHIPPING

The Yield Growth Corp.'s wholly owned subsidiary, Urban Juve, now has 11 products available for international purchase through the Urban Juve website. Sales of Urban Juve products have now been completed to on-line purchasers in North America, Europe and Asia.

Urban Juve is now available to purchasers in the largest skin care markets in the world, including China, the United States, Japan, South Korea and Germany. Statista estimates the global skin care market to be worth $134.5-billion (U.S.) in 2018, with this number expected to grow to $180-billion (U.S.) by 2024. Also, according to Statista, the global natural and organic beauty market has been growing rapidly over the past few years and is expected to reach a value of about 22 billion United States dollars by 2024. Within the natural and organic beauty product market, the skin care segment holds the highest share of the market. In 2016, 57 per cent of United States women said it was important to buy all-natural skin care products.

Urban Juve products contain only the highest-quality natural ingredients, including full-spectrum essential oils and pure botanical extracts, with legal, high-quality hemp derivatives. Its products are cruelty free and contain no sulphates, parabens, artificial fragrances or dyes. Urban Juve's key ingredient, cannabis sativa root extract, is made by Urban Juve in Canada using its proprietary patent-pending extraction technology.

Urban Juve is supporting its international expansion through a targeted digital kiosk marketing campaign in high-traffic shopping malls in Hong Kong, along with a social media influencer and video campaign in China. This month, it is also launching a digital media marketing program targeting residents in New York, Los Angeles, San Francisco, Vancouver, Calgary and Toronto. Urban Juve is currently finalizing packaging designed for expansion into the European retail market and will soon be looking to align with a European distributor.

About The Yield Growth Corp.

Yield Growth is disrupting the $4.2-trillion-dollar global wellness market, by connecting ancient healing with modern science and harnessing the power of hemp-infused and cannabis-infused products, serving mainstream luxury consumers. The Yield Growth management team has deep experience with global brands. Its consumer brand, Urban Juve, signed over 110 retail locations to sell its products in North America and is launching e-commerce sales in China through WeChat. It has signed a sales and marketing alliance with ipsy, the world's largest on-line beauty community, according to ipsy.

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