Mr. Luca Leone reports
BEVCANNA ANNOUNCES PREMIERE INFUSED CANNABIS BEVERAGE BRAND
Bevcanna Enterprises Inc. has debuted its first brand, Anarchist Mountain Beverages. Anarchist Mountain Beverages will represent iconic West Coast attributes in all aspects of its brand identity and is formulated based on extensive consumer research.
The brand Anarchist Mountain Beverages was inspired by the site of Bevcanna's bottling operations, on Anarchist Mountain, in the British Columbia Interior. It is a nod to the rich history of cultivation in the iconic region -- both a long-standing legacy and notoriety within cannabis, and the over 100 wineries spread throughout the region.
The full brand portfolio will include a range of ready-to-drink beverages, shots and powdered drink mixes. Each flavour is a distinctive, innovative, botanical taste experience, inspired by Cascadia and the plants found throughout the Pacific Northwest. The first products launching in Canada following the legalization of infused products in October, 2019, will include refreshing, lightly sparkling, ready-to-drink tetrahydrocannabinol-dominant beverages, well suited for social occasions.
"Anarchist Mountain Beverages is a brand that speaks to the values held by the craft beer and cocktail consumer, a consumer who is now interested in exploring cannabis-infused products," said Don Chisholm, head of brand and innovation at Bevcanna, and founder of Vancouver-based design agency Dossier Creative. "The concept originated from a desire to both leverage research-validated consumer trends and to celebrate an iconic regional identity, authentic to our unique operation."
The Anarchist Mountain Beverages brand will be a celebration of all the West Coast has to offer; starting with the inspiration of the bottling location and region-specific flavour profiles, then infusing B.C.-cultivated cannabis into pristine B.C. spring water, sourced through an on-site aquifer.
About Bevcanna Enterprises Inc.
Bevcanna plans to develop and manufacture cannabinoid-infused beverages and consumer products for in-house brands and white-label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category. Based in B.C., Bevcanna has a 100-acre outdoor cultivation site in the fertile Okanagan Valley and the exclusive rights to a pristine spring water aquifer, as well as a world-class 40,000-square-foot, hazard analysis and critical control points certified manufacturing facility, with a current bottling capacity of up to 72 million bottles per shift/per annum.
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