CHICAGO, April 25, 2018 (GLOBE NEWSWIRE) -- Corona Extra®, the Official Import Beer of the Kentucky Derby presented by Woodford Reserve, has announced a custom offering by vineyard vines®, the Official Style of the Kentucky Derby. Earlier this year, Corona signed on as a sponsor of the Kentucky Derby over the next two years, when the race falls on Cinco de Mayo weekend.
“Corona is a brand everybody knows and loves, so with the eyes on us as one of the official sponsors of the iconic race, we knew we had to do it right,” said John Alvarado, vice president of marketing for Corona Extra. “vineyard vines is synonymous with Derby style and fits perfectly with Corona’s laid-back attitude.”
The limited-edition collection includes Corona-inspired bow ties, belts, scarfs and totes ranging from $44-$99.95. These items are available now for purchase on www.CoronaUSAstore.com.
“Not only are we thrilled to be celebrating our eighth year as the Official Style of the Kentucky Derby, but we are looking forward to helping Corona bring the beach to their Cinco de Mayo fiesta in the infield,” said Ian Murray, CEO and co-founder of vineyard vines.
“Corona is synonymous with living the ‘Good Life’ and celebrating the Kentucky Derby together is certainly an ‘Every Day Should Feel This Good’ moment for us,” said Shep Murray, CEO and co-founder of vineyard vines.
BRINGING ‘CORONA DE MAYO®’ TO THE KENTUCKY DERBY INFIELD
Fans attending the “most exciting two minutes in sports” will have the opportunity to kick off the unofficial start to summer – Cinco de Mayo – in the infield at the brand’s multi-level activation zone with ice cold Coronas, consumer giveaways and unparalleled views of the race track.
There will also be a chance for fans to have a taste of victory at Corona’s one-of-a-kind winner’s circle photo opportunity – a replica of the real thing with a Corona twist! Everyone is encouraged to post their celebration photos with #CoronaDeMayo.
Each year, the Kentucky Derby® draws in approximately 19 million viewers and 160,000 attendees for one of the biggest sports events in the country. It is North America’s oldest continuously-held sporting event, having been run every year at Churchill Downs since 1875. The legendary race for 3-year-old Thoroughbreds offers a $2 million-guaranteed purse. The 144th running will take place on Saturday, May 5, 2018.
Follow @CoronaUSA on Twitter, Instagram and Facebook for more information. As always, Corona encourages consumers to enjoy its products and relax responsibly.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. 2016 was a record-breaking sales year for the brand.
Corona has been helping consumers “Find their Beach” in the U.S. since 1981. Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
About Churchill Downs Racetrack
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ:CHDN) offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 144th running of the Kentucky Derby Presented by Woodford Reserve on May 5, 2018. The track’s 2018 Spring Meet is scheduled for April 28-June 30. An eight-time host to the Breeders’ Cup World Championships, Churchill Downs will again be the site of that event on Nov. 2-3, 2018. www.ChurchillDowns.com.
About vineyard vines
vineyard vines®, a brand best known for its smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over ninety freestanding stores.
John Manzo, Zeno Group
Photos accompanying this announcement are available at
A video accompanying this announcement is available at
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