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LIMITED BRANDS INC
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Victoria's Secret Launches New Summer Fragrance Collection

2019-04-15 09:30 ET - News Release

NEW YORK, April 15, 2019 /PRNewswire/ -- Victoria's Secret, America's Number 1 fragrance brand*, introduces a limited-edition scent to their signature, award-winning Bombshell fragrance collection with the launch of Bombshell Paradise Eau de Parfum.

The perfect summer scent for any Bombshell, this fragrance is a fruity, floral fragrance that opens with a bright hit of Grapefruit and Black Currant laced with fresh, fragrant Tropical Lily of the Valley and Radiant Woods that add the aromatic warmth of the sun.

Bombshell Paradise offers a dazzling tropical retreat to exotic destinations, such as summer in St. Tropez, bikinis on the beach and glamour by the sea.

"Paradise is a place, but also a state of mind. Bombshell Paradise embodies a glamourous, sun-filled escape no matter where you are," said Mark Knitowski, senior vice president of product development, Victoria's Secret Beauty.

The limited-edition Bombshell Paradise collection, includes an Eau de Parfum (3/4 oz./1.7 oz.), Rollerball, Fragrance Mist and Velvet Body Cream, and is sold exclusively at Victoria's Secret stores and victoriassecret.com.

To shop the full fragrance collection, visit: https://www.victoriassecret.com.

Follow Victoria's Secret on social media using #vsbombshell, #destinationparadise on Instagram, Twitter @VictoriasSecret and www.Facebook.com/VictoriasSecret.

For additional press information and content, visit https://vspressroom.com/.

Victoria's Secret:

Victoria's Secret is the leading specialty retailer of bras, panties, lingerie, pajamas and beauty products with prestige fragrances, body care, celebrated Supermodels and world-famous runway shows. A business of L Brands, Inc. (NYSE: LB), Victoria's Secretserves customers at more than 1,600 Victoria's Secret Lingerie and Beauty stores around the globe and online at www.VictoriasSecret.com, enabling them to shop the brand anywhere and anytime.

*Source: Euromonitor, US retail unit sales, 2018, includes perfume, eau de parfum, eau de toilette and colognes, aggregated sales of all Victoria's Secret fragrance brands.

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